Nationwide sub franchise digitally transforms mobile app to improve user experience
BELLEVUE, Wash. -- August 20, 2019 -- Auth0, a global leader in Identity-as-a-Service (IDaaS), today announced that it has been selected by Jersey Mike's Franchise Systems, Inc. to power the authentication behind its popular mobile app. The app provides hundreds of thousands of customers around the country with an efficient and engaging way to find locations, order on-the-go, earn and track loyalty points, and more.
Jersey Mike's, a fast-casual sub sandwich franchise with more than 2,000 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one in the same. As its customer base continued to grow, the company embarked on a digital transformation initiative to reinvigorate its mobile app and increase user adoption. Having previously relied on a proprietary authentication system developed in house, Jersey Mike's knew that one of the primary foundational elements of this transformation process needed to be identity management.
"Not only did we have a specific timeline for the transformation of our mobile app, but were also in need of a secure and efficient way to migrate users to the new platform without any action required on our customers' end," said Scott Scherer, CIO, Jersey Mike's Franchise Systems. "A digital innovation consultancy recommended Auth0 to us as a great fit for our needs, particularly, because of their ability to do bulk migration. This feature alone saved a large amount of time, and more importantly, enabled our customers to access the new app without needing to reset their passwords."
The app provides a seamless and secure login for Jersey Mike's loyal customers and now facilitates them getting information they need, whenever they need it. Auth0's bulk migration eliminated any burden on customers, further easing their overall experience with the Jersey Mike's brand.
"Without the right solutions, app modernization is complex and can be a harrowing process — one that presents a lot of technical and resource-laden obstacles," said Ghazi Masood, VP of Americas, Auth0. "Jersey Mike's was intent on not impacting their customers' login experience with the rollout of the new app and we are happy to have supported that. It is exciting to see the app's user adoption continue to rise."
Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0's simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding more than 4.5 billion login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world.
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