---
title: "Auth0 B2B Plans Upgraded: Free Self-Service SSO, SCIM, and More! "
description: "Ship B2B applications, now with advanced features like Self-Service SSO, SCIM, and more – for free. 
"
authors:
  - name: "Gareth Davies"
    url: "https://auth0.com/blog/authors/gareth-davies/"
date: "Feb 12, 2026"
category: "Announcements,Pricing"
tags: ["b2b", "pricing"]
url: "https://auth0.com/blog/auth0-b2b-plans-upgraded/"
---

# Auth0 B2B Plans Upgraded: Free Self-Service SSO, SCIM, and More! 

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We’ve overhauled our free and self-service B2B plans to help you ship at a lower cost. The new self-service B2B plans:

* Make it easy for you to get started with industry-leading B2B features for **free**:  
  * **Self-Service Single Sign-On (SSO)**  
  * **System for Cross-Domain Identity Management (SCIM)**  
  * **One Enterprise Connection (EC).**  
* Provide you with purchase flexibility to configure Auth0 to meet your needs with new a la carte options like **Enterprise Connections,** **Enterprise MFA, or M2M Tokens.**   
* Help ensure your costs only increase as your product grows.

Review the changes on our updated [pricing page](https://auth0.com/pricing) and [start building today >>](http://a0.to/4xc)

## Upgrades to our B2B Plans

Now included on the Free Plan:

* **One [Enterprise Connection (EC)](https://auth0.com/docs/authenticate/enterprise-connections):** Authenticate users in an external, federated identity provider (IdP) such as Azure AD, Google Workspace, PingFederate, and more.  
* **Unlimited* [Okta Enterprise Connections](https://auth0.com/docs/authenticate/identity-providers/okta)** 
* [**SCIM**](https://auth0.com/docs/authenticate/protocols/scim)**:** Automate user lifecycle management from the beginning  
* [**Self-Service SSO**](https://auth0.com/docs/authenticate/enterprise-connections/self-service-SSO)**:** Allow your customers to manage their own single sign-on configurations.

<p style="font-size: 0.60em;">* subject to system limitations</p> 
 
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<img src="https://images.ctfassets.net/23aumh6u8s0i/53nZbKdwLEJu0LQYbmqpgB/0cc3d529627cf6919ada8f393546b600/B2B_Blog_Free_Plan.png" alt="Auth0 B2B Free Plan" style="width:85%; margin: 1em auto; border: solid black 0px; border-radius: 0px;">
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Now the Essentials plan includes add-ons for:

* [**Enterprise Connections**](https://auth0.com/docs/authenticate/enterprise-connections)**:** Add additional SSO connections as you grow your customer base.  
* [**Enterprise MFA**](https://auth0.com/docs/secure/multi-factor-authentication)**:** Access advanced factors: WebAuthn and FIDO Security Keys, WebAuthn and FIDO Device Biometrics, Push Notification using Auth0 Guardian, Phone Message, and Email.  
* [**Machine-to-Machine (M2M) Tokens**](https://auth0.com/docs/get-started/onboarding/self-service-m2m)**:** Secure your non-interactive service-to-service communications.

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<img src="https://images.ctfassets.net/23aumh6u8s0i/4r8MEpnrZ67t6v0DzYqKXL/48047dc6f8c6b587ef5127e20c8d5167/B2B_Blog_Essentials_Plan.png" alt="Auth0 B2B Essentials Plan" style="width:85%; margin: 1em auto; border: solid black 0px; border-radius: 0px;">
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Our Professional plan continues to offer robust features so you can handle your complex use cases: 

* [**Six Additional Tenants**](https://auth0.com/docs/get-started/auth0-overview/create-tenants)**:** for a total of 12   
* [**Custom Token Exchange**](https://auth0.com/docs/get-started/authentication-and-authorization-flow/token-exchange-flow)**:** enables applications to exchange their existing tokens for Auth0 tokens when calling the `/oauth/token` endpoint.

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<img src="https://images.ctfassets.net/23aumh6u8s0i/4tN8dxYBSaAhDl4Lvuj9WN/6ce9571ae69acd7deb044288953aee88/B2B_Blog_Professional_Plan.png" alt="Auth0 B2B Professional Plan" style="width:85%; margin: 1em auto; border: solid black 0px; border-radius: 0px;">
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## Get Started Today

You now have the power to customize your entire journey with Auth0 from the first user to the millionth. Explore these new features and see how the modular pricing fits your roadmap:

* Review our updated [pricing page](https://auth0.com/pricing)   
* [Sign up and get started, or continue building](http://a0.to/4xc)  
* Reach out to [customeradvocate@auth0.com](mailto:customeradvocate@auth0.com) with any questions. 

There are many barriers to shipping your product, but auth and comprehensive security should not be among them. We’re excited to see what you build.