Senior Account-Based Marketing Manager, Center of Excellence (COE)

Location

US Remote; US Remote East Coast; US Remote West Coast; US Remote Central; Canada Remote; Canada Remote East Coast; Canada Remote West Coast

Description

Awesome tech is made by awesome people. And we’re always looking for new team members who bring the energy, passion, commitment, and collaboration that has made Auth0 the great company it is today.

So what do we exactly build? Auth0 is an authentication and authorization platform designed by developers for developers. Basically, we make companies’ login boxes safe, secure, and seamless for anyone logging in. Our mission is to secure the world’s identities so innovators can innovate. But it’s a big mission that requires a lot of teamwork.

Words, code, or people, whatever your skill, there’s a place for you here

We are looking for a Senior Account-Based Marketing Manager to help lead a growing ABM Center of Excellence team, continue to develop and experiment outbound ABM programs, and execute the programs across multiple touchpoints and different Demand Generation channels.

As part of this role, you will lead strategic initiatives in supporting the ABM team and broader Demand Generation team, and your work will provide ABM thought leadership, best practices, scale programs and prospecting motion across Auth0’s global regions to drive pipeline.

As the ideal candidate, you are data-driven, team-oriented, comfortable communicating across many audiences, able to project manage multiple campaigns within a fast-paced environment, and demonstrated history of successful campaign delivery and project ownership, scaling programs across multiple regions.

This is a cross-functional role that will also work with internal stakeholders in both sales and marketing to drive pipeline across our AMER, LATAM, EMEA, and APAC, leveraging account buying intent signals to target appropriate business segments with the right content and offers.

What you will do:

  • Support a growing ABM Center of Excellence (COE) that provides ABM thought leadership, best practices, scalable programs, processes, and support our global teams.
  • Develop, manage, and execute ABM programs to drive pipeline across all demand generation channels (emails, direct mails, meeting makers, digital ads, webinars, online events, and more) to drive pipeline across global regions.
  • Align with regional marketing and sales to ensure ABM campaigns reflect current business priorities, messaging, and goals.
  • Recommend the appropriate account targets, messaging, and collateral to increase engagement within target accounts and generate pipeline/opportunities for sales
  • Analyze, report, and measure the full downstream impact of ABM campaigns in terms of meetings booked and pipeline and revenue generated.
  • Provide suggestions on how to optimize programs/ tactics/ campaigns.
  • Partner closely with other marketing, product, and creative teams to ensure a positive prospect experience, a consistent and integrated voice for Auth0, smooth and efficient internal operations, and continuous improvement in business results.
  • Drive new capabilities that enable sales to act as marketers, nurturing and reaching out to their prospects in a personalized way
  • Represent the global ABM team in wider marketing technology and digital strategy plans at Auth0, with ownership of driving the adoption of any new technologies that can support our ABM objectives.
  • On-board and manage ABM agencies and contractors.
  • Consult with digital agencies to develop best-in-class ABM programs that can be leveraged across all ABM and global Demand Generation team.

What you will bring:

  • Bachelor’s degree in marketing, business, or other related fields or equivalent in professional experience.
  • 5+ years of experience in a related Marketing or campaign management role.
  • Prior experience building successful multi-channel demand generation, ABM, and integrated enterprise campaigns.
  • Demonstrated understanding of ABM, demand generation, nurture best practices, and campaign creation
  • You display a high competency in ABM, digital marketing trends, and best practices.
  • Demonstrated proficiency with Google Drive, advanced marketing and reporting tools, and data sets (6Sense, SFDC, and Marketo experience is a plus).
  • You have supported either Software or Technology industries.
  • You exhibit a high attention to detail.
  • You operate with a high level of ownership and autonomy, meaning you can take a project from creation to completion and show the results.
  • You love being part of a highly energized team.
  • These types of activities make you excited - experimentation, innovation, collaboration, and celebration.
  • You are considered an excellent communicator in meetings, via email, and on paper.
  • You build strong interpersonal relationships and proactively share ideas and success.
  • You use and interpret data and analytics to quantify and improve marketing results.
  • You present project management skills with an ability to create, execute and adjust plans as needed.

Auth0 makes the internet safer by safeguarding billions of login transactions each month.

Our team is spread across more than 35 countries and we are proud to continually be recognized as a great place to work. Culture is critical to us, and we are transparent about our vision and principles. We practice N+1>N which applies to everything from our people to how we iterate our tech; we believe in one team, one score; and we give a shit about everything we do.

Research shows that candidates from underrepresented backgrounds often don’t apply unless they meet all the job criteria. We aren’t looking for someone who ticks every single box on a page; we’re looking for lifelong learners and people who can make us better with their unique experiences. If you think you’d be a great fit, then please get in touch to tell us about yourself.

Auth0, recently acquired by Okta, is an Equal Employment Opportunity employer. Auth0 conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, disability, citizenship status, genetics, or status as a Vietnam-era special disabled and other covered veteran status, or any other characteristic protected by law. Auth0 participates in E-Verify and will confirm work authorization for candidates residing in the United States.

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