Auth0 Enables Go1 to Connect With Any Partner System
“We started working with Auth0 around the enterprise customer base that wanted Single Sign On capabilities,” says Hood. “As we started getting bigger and bigger names, it became more and more of a standard request to say, ‘Can you integrate with our existing internal system?’ That’s where we went looking for something that would allow us to easily connect Go1 to whatever system they were using.”
Turning to Auth0 to provide SSO capability allowed Go1 to continue focusing its resources on improving its platform, expanding its user base, and forging new partnerships. While Go1 considered developing SSO technology in-house, the company recognized that its resources were better spent in service of core business solutions
“If we didn’t have Auth0, we’d probably need seven or eight developers focused on [identity],” says Hood. “Our teams now can spend much more time working on the improvements that our customers actually see and care about. Not having to spend time on that means that we get to spend time on everything else.”
By eliminating the need for these additional developers and related resources, Go1 saves in excess of $700,000 each year. And while an internal team would likely remain focused on maintaining the basic system, Go1 now enjoys the benefits of working with an industry leader capable of providing a more complete range of services.
“If we were doing it ourselves, we would probably integrate with SAML and that’s it,” says Hood, referencing one of the languages commonly used to exchange authentication and authorization data. “But the benefit we have here is we get to have all the different types of integration.”
“If we didn’t have Auth0, we’d probably need seven or eight developers focused on [identity]. Our teams now can spend much more time working on the improvements that our customers actually see and care about. Not having to spend time on that means that we get to spend time on everything else.”
Chris HoodCo-Founder and CTO