Designing the IAM Platform for Pluggability and Extensibility
Each of Alma Media’s dozens of brands has its own customer-facing life cycle. While any disruption could impact brand value, the seamless integration of authentication flow proved particularly important at the user paywall where any extra step had proven to be enough of a distraction to halve payee conversion rates.
Auth0’s default authentication flow redirecting the user’s browser to a different domain to login, proved perfect for this scenario, especially since Houston built customized login widgets using Auth0’s extensibility. Houston also designed and implemented a widget framework on top of Auth0’s IAM platform to deliver a common SSO component that could be customized and plugged into Alma Media’s dozens of brand sites with minimal effort.
”Houston possesses an extensive hands-on experience in building IAM solutions on multi-brand media business environments,” says Syrjänen.
In addition to major savings from Auth0’s analytics capabilities and streamlined integrations across authentication interfaces, Alma Media is seeing a 10% savings in licensing charges from decreased maintenance work with an estimated 30% savings from total cost-of-ownership of the service Houston built on top of Auth0.