Trying an Auth0 Competitor, With Frustrating Results
Initially, Kenshoo tried replacing its in-house authentication solution with an Auth0 competitor. But Kenshoo soon found that despite the competitor’s lower upfront price tag, its insufficient customizability and responsiveness was costing the company dearly.
“We have some customers that need their logo to be on the login page,” Cohen explains. “But I didn’t like the customization I had with [the competitor]. It was very limited. We had to adjust our expectations and needs to fit their model.”
In addition, Cohen cites slow ticket response times and poor quality answers as “the last straw.” This lack of customer support turned small issues into big problems. “I remember one little thing that was big enough for us to drop this venture,” Cohen says. “The login username was case sensitive, and this breaks us because we can’t change that logic for all our existing customers. I struggled with it for about two weeks and found there was no way around it. So we eventually decided to go to the next vendor on the list and it was Auth0.”
Transitioning from the Auth0 competitor proved to be much less onerous than Kenshoo’s team expected. “To spend two weeks moving from one vendor to another is amazing from my point of view,” Cohen says. “The one thing an organization like us doesn’t like is vendor locking, but migrating to Auth0 was seamless.”
“To spend two weeks moving from one vendor to another is amazing from my point of view. The one thing an organization like us doesn’t like is vendor locking, but migrating to Auth0 was seamless.”

Shlomi CohenSystem Architect