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How LaunchNotes is Getting Enterprise Ready With Auth0

The product communication startup enabled SSO to win enterprise business while saving on engineering resources


Secure access for everyone. But not just anyone.

About LaunchNotes

Hundreds of industry-leading organizations across the world trust LaunchNotes as their single source of truth for product change. LaunchNotes provides Product Marketers and Product Managers with a direct, dedicated channel to reach specific segments of users with relevant and personalized updates. From announcing small bug fixes to launching new features, LaunchNotes is Product and Marketing's one-stop-shop to vastly increase the impact of product releases, drive higher feature engagement, and build a happier and more engaged user base.

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In today’s digital world, product and development teams move quickly in order to meet release dates and go-to-market goals. For the teams they work with, it’s difficult to stay in sync, but LaunchNotes is making it easier. 

“We’re designed and focused on re-establishing the communication and the consistent cadence between technical and non-technical teams,” says Tyler Davis, CEO and co-founder of LaunchNotes.

LaunchNotes not only bridges the technical gap, but also helps teams more consistently communicate upcoming product changes with their users. The startup made its platform generally available in May 2020 and just six months later, it received $1.8M in seed funding, co-led by Cowboy Ventures and Bull City Venture Partners. Over 100 companies have adopted the product communication platform, including Atlassian, Twilio, and Loom, but a challenge arose early on.

LaunchNotes’ home-built authentication needed an upgrade to earn the trust of high-profile customers and become truly enterprise-ready.

“Our core competency is building tools for organizational transparency, it’s not authentication.”
Tyler Davis
CEO and Co-Founder

Outsourcing Authentication Made Simple

For “almost all” enterprise customers, LaunchNotes had to demonstrate high login security standards and offer functionality like Single Sign On (SSO). The startup has a lean development team with just two full-time engineers, so they looked for a third-party solution to preserve their development focus.

“Our core competency is building tools for organizational transparency, it’s not authentication,” explains Davis. “We use a microservices approach, so this is an area where we find value in partnering with an expert.”

LaunchNotes quickly began evaluating authentication providers. After testing four, they selected Auth0 for its simplicity and ability to deliver the authentication functionality they needed to close deals. 

“We had a proof of concept setup in an hour, it was by far the fastest,” says Davis. “Plus, the documentation was night and day. Auth0 was buttoned up, well designed, and offered everything we needed, so that really sold us.”

“We had a proof of concept setup in an hour, it was by far the fastest. Plus, the documentation was night and day. Auth0 was buttoned up, well designed, and offered everything we needed, so that really sold us.”
Tyler Davis
CEO and Co-Founder

Modern Authentication in Under Three Weeks

LaunchNotes went into production with their Auth0 use case in less than three weeks. Within one week of going live, LaunchNotes had its first enterprise contract, and more than 10 customers re-engaged with the startup.

Davis compares the Auth0 implementation to rolling his own authentication “in a previous life,” where it would take at least 3 months and “still not have a number of features” that Auth0 provides.

With Auth0, LaunchNotes customers can now sign in to the platform via SSO or traditional username and password. They have also enabled stricter password requirements for users, and plan to roll out multi-factor authentication (MFA) to further increase security.  

“We’re the stewards of a lot of sensitive information for product teams,” says Davis. “It’s highly competitive information, and Auth0 helps us be careful about who is granted access to it.”

“We’re the stewards of a lot of sensitive information for product teams. It’s highly competitive information, and Auth0 helps us be careful about who is granted access to it.”
Tyler Davis
CEO and Co-Founder

Time Saved Allows for New Product Roadmap

According to Jake Brereton, COO and co-founder at Launchnotes, outsourcing identity management has allowed for the creation of an entirely new 6-month product roadmap. He explains that they no longer have to set aside several months for their two engineers to do SAML work. Thanks to Auth0, the functionality is ready to go with minimal configuration.

“Being in the software world, usually things go from weeks to months, not the other way around,” says Brereton. “These are tremendous time savings and we're going to invest that back into our product.”

“Being in the software world, usually things go from weeks to months, not the other way around. These are tremendous time savings and we're going to invest that back into our product.”
Jake Brereton
COO and Co-Founder

About Auth0

Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0's simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding billions of login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world.For more information, visit https://auth0.com or follow @auth0 on Twitter.

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Secure access for everyone. But not just anyone.