Automatic Migration for 1.2M FairPrice Customers
Winson Lim, VP of Core Product Development at NE Digital, describes the push for data consolidation in terms of customer experience. “If I’m a customer, I might have an account with NTUC FairPrice, one with NTUC First Campus, and another one with NTUC Income,” Winson says. “And even if I just need to change my address, I would need to have multiple contact points to update my profile. We also realized that we don’t have a single location to find out that someone is a very valuable customer for NTUC Enterprise, and we want to treat them like a VIP.” Says Winson, “NTUC Enterprise’s in-house identity solution did not have the capability to do that linkage.”
According to Winson, “our North Star for getting Auth0 was to build up this single customer view.” Auth0’s API enabled the NE Digital team to start forming this view by connecting to their vendors, even though they all had different authentication systems.
Their first use case for Auth0 was with FairPrice online grocery, which has 1,200,000 users. To make the migration from NTUC Enterprise’s legacy systems to Auth0 as painless as possible, NTUC Enterprise opted for automatic migration. “Rather than doing a one-time migration where there are a lot of edge cases we have to handle, we migrate user-by-user,” Winson explains. “When the user is trying to log in or sign up, we migrate their data to Auth0 automatically.”
The whole process to “go-live” for FairPrice took just two months, and NTUC Enterprise was able to customize the process with Auth0’s Rules. Ryne Cheow, NE Digital’s Technical Lead, elaborate on the partnership. “Auth0 has been an incredible catalyst on the digital identity transformation in NTUC FairPrice and is already impacting our customers’ experience today.”