The hotel business is about more than providing a room. In a digital age where consumers are spoilt for choice and demand a highly-personalised experience, hotels are challenged with making every stage of their guests’ journey a memorable one. And, one company allows hotels to do just that – to be there, delighting their guests, every step of the way.
Founded in 2006, SiteMinder serves as a platform for hotels looking to acquire guests easily in an otherwise complex landscape.
“Hoteliers have the constant challenge of running a business while having to also tend to the guests in front of them; they don’t have the time or the expertise to appease every would-be guest out there as well,” says Mike Rogers, CTO and Co-Founder of SiteMinder. “Our platform offers a number of smart and simple solutions that effectively allow hotels to engage with guests at every stage of their customer lifecycle – before, during and after their stay.”
This comprehensive approach to guest acquisition has paid dividends for SiteMinder, which now processes more than 87 million hotel bookings each year (a rate of 166 per minute) for its 30,000 hotel customers across the globe. Its platform brings together everything hotels need to be successful in winning both new and repeat guest business. This includes distribution to over 400 of the world’s top booking websites and travel agents everywhere, market intelligence that informs room pricing, and hotel websites complete with a booking engine to enable conversions. Additionally, hotels can access a full range of third-party applications to engage more closely with their guests through such things as mobile messaging, customised emails, mobile key, and feedback tools.
The vastness of SiteMinder’s platform necessitated a move to drive a simple, consistent user experience for its hotel customers. Although customers sought to get the most out of the platform’s offering, each product was siloed, requiring a separate login and forcing customers to engage in a frustrating degree of password management.
Auth0 was able to provide Single Sign On (SSO) support, consolidating SiteMinder’s many different products onto one dashboard and allowing hotel customers to seamlessly and securely transition between services.
“Our platform offers a number of smart and simple solutions that effectively allow hotels to engage with guests at every stage of their customer lifecycle – before, during and after their stay.”
Mike RogersCTO and Co-Founder