Using Auth0 to Migrate 2.5 Million Accounts
When they signed on with Auth0 to handle authentication for their OnDemand streaming web and mobile platforms, TVNZ was faced with the task of migrating data for 2.5 million accounts. They opted for a lazy migration method in which user data was migrated only when a user logged in. This prevented TVNZ from forcing all their users into a password reset.
More importantly, the migration process left TVNZ with user data they knew they could trust. “There were always some data integrity concerns with the previous solution, which we don’t have now,” Robinson says. “We feel more comfortable with the accuracy of our data, and I think some of that is attributable to having Auth0 under the hood.”
Accurate user data is essential to TVNZ’s business model because their digital services are free and funded predominantly through advertisements. Auth0 has not only helped ensure the accuracy of user data but also freed up TVNZ’s team to do more with that data.
“We introduced a new feature last year called Profiles where, under a single account, you could create subprofiles for different users,” Robinson says. “If we’d been spending a lot of time doing authentication, we wouldn’t have had the bandwidth to do something like that. And that feature has worked really well for us. We get extra demographic information, and it grows our weekly reach figures.”
“There were always some data integrity concerns with the previous solution, which we don’t have now. We feel more comfortable on the accuracy of our data, and I think some of that is attributable to having Auth0 under the hood.”
Michael RobinsonHead of Digital Capability