Youi (stands for “YouInsured™”) is a leading insurance provider in Australia that offers a variety of policies to consumers, including home, auto, watercraft, motorcycle, business liability, and more. Having won many customer service awards over the years, Youi is proud of its people-first mission. This mission drives them to learn more about their customers and tailor insurance policies that save money.
Youi is always seeking ways to provide great products that improve the customer experience and reduce call center friction. The Youi Rewards app is one of those products, giving customers an opportunity to be rewarded when they buy a policy or file a claim. The more they engage with the app, the more discounts they receive on travel, dining, entertainment, and events.
While the app was popular with its customer base, the absence of a social login was hindering the overall user experience. Continuing its dedication to putting customers first, Youi wanted to improve the app and make logging in easier, so they turned to Auth0 for help.
“One of my responsibilities is to make sure that we’re building great insurance products for our customers and call center that add value, or remove any friction from existing processes."
Doug InmanGroup Chief Information Officer