Sending events to from Auth0 provides access to large number of anayltics services with a single, simple to use API.

This example shows how you can very easily connect Auth0 to and stream signup and login events.

Implementing this with Auth0 is very easy, only taking a few lines of code.

1. Recording a SignUp or Login event in

This rule checks whether the user has already signed up before or not. This is tracked by the user.signedUp property. If the property is present then we assume this is a login event, otherwise we assume a new signup.

The sendEvent function is a simple wrapper around the REST API which is trivial to call using the provided request module. Notice we are also sending some additional contextual information: the IP address and User Agent of the user.

function(user, context, callback) {

  } else {
  function sendEvent(e)
    var sioTrack =  
      secret: "YOUR SEGMENTIO SECRET",
      userId: user.user_id,
      event: e,
      properties: {
        application: context.clientName,
        ip: context.ip,
        agent: context.userAgent
      context: {
        "providers" : { "all": false }

      method: 'POST',
      url: '',
      headers: {
        'Content-type': 'application/json',
      body: JSON.stringify(sioTrack),
    function (err, response, body) {
      if(err) return callback(err, user, context);
      if(e === 'signup'){ user.persistent.signedUp = true; }
      callback(null, user, context);

Notice that if all calls are successful, we signal the user as signed up. So next time we record login.

Check out our repository of Auth0 Rules for more great examples: