Grow your retail business with Identity
Modernize omnichannel retail journeys to foster loyalty, boost conversion, and better secure customer data with Auth0.
Trusted by the world’s leading retail organizations
The Customer Identity platform that powers retail
Streamline access for your customers so you can focus on driving revenue.
Secure the experience
Prevent data breaches and better secure customer identities with advanced authentication and threat protection that triggers only as needed to reduce friction.
Simplify checkout
Create seamless, frictionless login and checkout experiences that reduce cart abandonment and boost conversion.
Increase loyalty membership
Boost loyalty program sign-ups with easy, secure profile creation and login experiences.
Streamline omnichannel experiences
Enable a single Identity across channels and devices for consistent and unified customer journeys, wherever they happen.
Know your customers
Capture and consolidate first-and zero-party customer data into a 360° view. Connect and activate data across existing martech.
Personalize the experience
Integrate customer data to enrich customer profiles and deliver hyper-personalized product recommendations, discounts, experiences, and more.
Manage peak traffic events
Maintain uninterrupted customer access during peak traffic events like holiday sales or product launches.
Solutions by retail sector
Retail and e-commerce
Manage intense competition, high-volume traffic, and growing fraud threats. We unify customer data, simplify omnichannel journeys, and protect both your business and your shoppers.
Grocery, food and beverage
Drive repeat purchases in a fast-paced, loyalty-driven environment. We streamline sign-ups, personalize offers, and better secure data to keep your customers returning.
Travel and hospitality
Balance strict global regulations, data protection, and loyalty programs spanning multiple brands. We enable safe, streamlined journeys, helping you earn travelers’ trust and repeat bookings.
Wholesale (B2B)
Scale business-to-business and direct-to-consumer models with secure identity solutions. We unify and protect every channel, so you can focus on growth and customer satisfaction.
Testimonials
"[Auth0] allows us to provide things for our loyalty members that we weren't able to before, from MFA and stronger security for their Wyndham Rewards, to the ability to use APIs to connect to our partners to create unique experiences for our guests."
Eric Brohm
SVP, CISO Wyndham Hotels & Resorts
"We want to give our customers the option to interact with our retail brands through any channel, anywhere, anytime, which means we need to have a flexible customer experience journey."
Kunal Chakraborty
Global VP for Customer Experience and Digital, GrandVision
"Our engineers don't have to build the interfaces. They don't have to build all the security around it. They don't have to deal with managing it from our database people's perspective. They don't have to deal with managing any usernames or passwords."
Scott Scherer
CIO, Jersey Mike's
Ready to get started?
Start a free trial or talk with us — the next step is all yours.