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Modern Identity Made Easy

Modern Identity Made Easy

Your mission is to be the best and biggest fashion retailer in South and North America. This starts with providing a superior user experience for your users.

At Auth0, we believe in enhancing the user experience to achieve business goals. We remove friction caused by authentication, authorization and identity management. We’ve built a zero-friction, infinitely extensible, enterprise-class solution that makes modern identity easy. Easy for your customers. Easy for developers.

Beyond Username and Password


Building modern authentication goes beyond usernames and passwords and provides a framework for managing identity. With e-commerce, security is critical and every minute counts. Typing in a username and password to gain access to a web service may have worked in the past, but has significant drawbacks today.
  • Security: Users tend to reuse the same credentials across multiple logins leaving them susceptible to hacks outside of your control. Modern security means adding additional measurements like multifactor authentication and breached password detection.
  • User Experience: Having to remember and manually enter another set of credentials costs precious time and is inconvenient for your users. Single Sign On  and Social Connections provide your users with a seamless authentication experience to the services they need.

See Auth0 In Action

Try it now - click the highlighted code to choose different options, then try logging in or signing up on the phone screen to see how easy Auth0 is for both users and developers.

  1. var method =
    magiclink sms emailcode social
  2. var options = {
  3. Connections will only be enabled if social method is chosen
  4. connections:
    "github", "google-oauth2"] ["github", "windowslive"] ["github", "facebook"] ["facebook", "twitter"] ["facebook", "twitter", "windowslive", "google-oauth2"]
  5. primaryColor:
  6. icon:
  7. gravatar:
    true false
  8. };
  9. var lock = new Auth0LockPasswordless(cid, domain);
  10. lock[method](options);
Marks & Spencer

Marks & Spencer

How did Marks & Spencer engage over 1.5 million people in a viral, wildly popular holiday game in just one week? Auth0 authentication scalability, of course!
Thanks you for your help. We saw over 1.3 million registrations and our campaign got a social media sentiment score of over 95% positive, so it has been deemed a great success!!

— AKQA – Agency implementing the campaign for M&S

Compliance and Certifications

Compliance and Certifications

Auth0 offers HIPAA BAA agreements to companies in the healthcare industry that must comply with HIPAA regulations for safeguarding patient privacy and sensitive health information.

Auth0 is SOC 2 Type II certified – an independent auditor has evaluated our product, infrastructure, and policies, and certifies that Auth0 complies with their stringent requirements.

Auth0 conforms to the OpenID Connect protocol, and our products are certified by the OpenID Foundation, of which we are active members. We strive to use open standards and specifications to deliver excellent interoperability for our customers. Auth0 helped in defining the protocol and are sponsoring OpenID Connect.

Auth0 conforms with the brand-new EU-US Privacy Shield Framework for regulating privacy in data flows between the European Union and the United States. This Framework replaces the EU-US Safe Harbor Framework repudiated in 2015.

Contact Us

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