Smooth user management means happy end users
From the onboarding to transaction completion, ensure a seamless flow for your end users.

Painless user migration
Transferring user databases can be a developer's nightmare. We've simplified the process so you can either do a bulk import or gradually migrate users as they login.
User Migration docs
Insightful User Profiles
Empower your business decisions by learning what your users want and need. Access comprehensive user insights via our management dashboard.
Management API docsUser Connections
Craft smooth sign-up and login experiences. From social logins to corporate federated systems, integrate effortlessly. Plus, with account linking, let users mesh multiple identities seamlessly.
Identity Providers docsUser directory at scale
Get a robust user directory that effortlessly scales, supporting both core and custom user attributes. Integrate these insights directly into your app for an improved user experience.
User Profiles docsEnrich user data with progressive profiling
Enhance trust, gather data securely, and refine the user journey by gradually getting to know your users on subsequent logins.Get started
Elevate user experiences
Hop on for hassle-free user management, and enrich your users experience.
Frequently asked questions
Can I customize Auth0 user profiles?
Yes. Auth0 provides extensible user profiles through two types of metadata: user_metadata for attributes that the user can update (like theme preferences) and app_metadata for information that should only be modified by your backend (like subscription tiers or internal roles). By leveraging the Auth0 Management API and Auth0 Actions, you can dynamically read and write these attributes to drive personalized UI logic and enforce granular Role-Based Access Control (RBAC) without the overhead of managing a secondary user database.
Can I search for users via the Auth0 API?
Auth0 provides a User Search endpoint within the Management API that supports Lucene query syntax for complex filtering. You can search your entire user base using standard fields like email, name, and last login date, or deep-query custom user_metadata and app_metadata. This search capability is designed for high-scale management, allowing developers and helpdesk teams to perform security audits, manage account statuses, and power custom administrative dashboards via the API or the Auth0 Dashboard.
Does Auth0 support bulk user imports?
Yes, Auth0 provides robust tools and APIs for bulk user imports and migrations. Whether you are moving users from a legacy database or consolidating multiple user stores, Auth0 helps ensure a secure transition with features like 'trickle migration' that allow users to move over as they log in, preventing the need for a forced password reset.
Does Auth0 support user account linking?
Yes, Auth0 allows you to link multiple identities to a single user profile. This can be performed automatically via Auth0 Actions or manually through the Management API to ensure a unified 'user_id' and metadata across different authentication methods. This provides a single view of the customer, enhancing both security and personalization.For example, if a user logs in with an email address and later uses Google, Auth0 can link these accounts.
How do I migrate existing users to Auth0?
Auth0 supports 'Trickle Migration,' which allows you to move users from a legacy database to Auth0 as they log in. This 'lazy migration' method helps ensure a seamless transition without requiring a bulk password reset. For larger datasets, Auth0 also provides a Bulk User Import API and tools like the 'User Import/Export' extension for high-velocity migrations.
How does Auth0 handle user search?
Auth0 provides a comprehensive search experience through both the Management API and the Auth0 Dashboard. Developers can use a flexible query syntax to filter users by attributes such as email, identity provider, or custom metadata, while administrators can use the Dashboard search bar to quickly locate profiles and manage account statuses. Whether you are using the API to power custom administrative tools or the Dashboard for manual support tasks, you can perform deep queries across core profile fields and metadata to manage your user base at scale.
Is Auth0 User Management secure?
Auth0 User Management is built on a more highly secure, encrypted infrastructure that supports meets SOC2 and ISO 27001 standards. Every administrative action is logged, and sensitive data is protected by industry-leading encryption. Auth0 also provides fine-grained 'Dashboard Access' roles, helping ensureing that only authorized staff can manage your user data.
What are the benefits of the Auth0 Normalized User Profile?
The Auth0 Normalized User Profile provides a consistent structure for user data, regardless of the identity provider (Google, GitHub, or Enterprise SSO) used to log in. This allows developers to write consistent code for personalization and authorization without worrying about the varying data formats returned by different social or enterprise identity sources.
What is Auth0 User Management?
Auth0 User Management provides a centralized dashboard and API for managing every aspect of the user lifecycle. Developers can easily create, search, and update user profiles, manage roles and permissions, and handle password resets. This 'Identity-as-a-Service' model offloads the administrative burden of user management, allowing teams to focus on core product innovation.