What the SaaS?! Episode 2

Welcome to 'What the SaaS?!', the podcast for B2B SaaS leaders navigating the path to enterprise-readiness.

Every growing B2B company eventually hits a wall. You've found product-market fit, but suddenly your biggest deals are getting stuck in security reviews. Customers are asking for things like SAML, SCIM, and delegated admin—and you realize your simple login box has become a roadblock to growth.

In this series, we're going to explore how to turn that roadblock into a revenue engine. In our last episode, we laid the foundation, defining Tenancy-as-a-Service and the three pillars for moving upmarket. The most foundational of those pillars is multi-tenant architecture. Today, we're moving from the 'why' to the 'how' and digging into the architectural blueprint that makes it all possible.