How unifying customer identity drives retail growth

Customer expectations for seamless, personalized shopping experiences have never been higher, yet retailers face a critical challenge: Salesforce data shows that 73% of customers expect companies to understand their needs, while friction at any touchpoint can drive shoppers to competitors. Every complicated sign-in process or disconnected channel represents lost revenue, making the balance between user experience and security crucial for retail success.

This webinar explores how customer identity solutions can transform retail operations by reducing friction while maintaining security. Watch now to discover strategies for creating seamless customer journeys that drive conversions, boost loyalty program engagement, and build lasting, personal relationships by:

• Simplifying checkouts and unifying cross-channel activity for better CX
• Personalizing customers’ interactions with your brand based on unique needs
• Protecting customer data with authentication strategies that build trust

Speakers:

• Bradford Peirce, Staff Product Marketing Manager, Retail, Okta
• Venu Alla, Senior Solutions Engineer, (Auth0) Okta