$opt_dummy_attribute

Optimizely-Generated Audience for Backwards Compatibility

Join us for this on-demand version of our event with NTUC Enterprise Digital’s VP, Wilson Lim, Product Development. Wilson shares how NTUC have tackled issues like:
- Frustration with outbound/inbound campaigns not delivering expected results due to duplicate customer profiles; 
- Embarassment over poor customer experience due to high-friction sign-up, login, and password reset flow; 
- Suffering from the high cost of building and maintaining multiple identity services across multiple brands; 
- Worries about the data breaches and identity theft. 

Learn how NTUC Enterprise Digital and Auth0:
- Built a single customer view across their brands/subsidiaries; 
- Migrated from a legacy in-house developed multiple identity services  to centralised identity service; 
- Improved Security features without compromising customer experience; 
- Adopted a centralised customer identity service for multiple brands/subsidiaries 

Identity in Southeast Asia with NTUC