What's the hype about? Jobs-to-be-Done is a framework that focuses on understanding the details of problems related to your solution or product. This requires answering questions like: who do we talk with, what do we ask them, and what information is most important.
When used properly, the JTBD framework positions product managers to greatly increase the success of the products they develop – because the products are solving a real job the customer has in a way the customer recognizes as being most valuable. Watch now, on-demand.