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Why Businesses Are Focusing on Customer Identity

Why Businesses Are Focusing on Customer Identity

Why Businesses Are Focusing on Customer Identity

In response to exploding demand for digital services, organizations are rethinking their approach to identity and access management by focusing on customers (and often expanding this term to include partners and consultants whose work is integral to their line of business). Customer identity and access management (CIAM) solutions help deliver a seamless, secure customer experience while giving you valuable insight into customer identity and behavior and streamlining compliance with data privacy laws.

This whitepaper will explore the advantages of implementing CIAM and the functionalities you should look for in a CIAM solution.

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