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Optimizely-Generated Audience for Backwards Compatibility

## Contents
1. The Journey To Digital Business `2`
1. Create World-Class Digital Customer Experiences `4`
1. Seek Digital Operational Excellence In Service Of Customers `12`
1. Assess Your Firm’s Current Digital DNA To Begin Your Journey `20`
1. Supplemental Material `21`


Are you a digital dinosaur or a digital master? Find out by taking a short quiz in this Forrester's digital business transformation playbook. In addition to providing a self-assessment tool, this 27-page Forrester report identifies 6 levers of change across your business and a roadmap based on your DNA to propel your digital transformation journey.