Gartner® Report: Managing External Identities Using a CIAM Tool, Nov 2021
Achieving digital excellence starts with better understanding customers and that is all about having access to trusted and centralized data, such as their interests, transactions, permissions, preferences, and consent across all digital channels.
We believe this Gartner Inc. report emphasizes Customer Identity & Access Management (CIAM) as a focal point for an organization's digital business strategy. Through integration with other customer data repositories such as CRM, CDPs and fraud and consent systems, identity data can be used to:
- Correlate customer data across silos
- Enrich user profiles with verifiable, first-party provided data
- Identify points of friction to improve conversion
- Flag suspicious activity to improve data security
For more information, please download the full report.
Gartner, Managing External Identities Using a Customer Identity and Access Tool, Abhyuday Data, Michael Kelley, Henrique Teixeira, 11th November 2021
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