Everything revolves around the customer. Why shouldn’t Identity?

Increase conversions, personalize engagement, streamline partnerships, and build brand loyalty.


Streamline Customer Acquisition

Registration is that pivotal point when an unknown customer becomes a known customer, but becomes a barrier if not done right. Most customers hesitate to setup a new account with yet another set of credentials and often provide incorrect or incomplete information during form fills.

  • Let’s Get Social

    Let’s Get Social

    Streamline the registration process with social logins and enable a one-click user experience to significantly increase conversion rates.

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  • Tired of passwords? We are too!

    Tired of passwords? We are too!

    With Auth0, login fatigue can be eliminated entirely by going passwordless and by using features such as magic links, Touch ID or SMS.

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  • Stronger authentication = Stronger brand perception

    Stronger authentication = Stronger brand perception

    Auth0’s context-aware MFA technology adapts to the login environment and delivers advanced security features to protect the customer’s privacy.

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  • Customize with Hooks

    Customize with Hooks

    Auth0 Hooks enables you to customize the registration process to your unique business needs with conditional workflows at every single digital touchpoint.

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Single View of the Customer

Welcome to the age of unified commerce, and it all starts with the digital identity. With a unified view of the customer, enterprise teams can consolidate various data sources to deliver a consistent brand experience at each touchpoint.

Want to Know More?

Marks & Spencer: Auth0 Authentication Scalability In Action

View Case Study

Auth0 Blog

The 3 Best Ways to Create the Single View of the Customer

View blog

Nando's: Centralizing Identity and Access Management with Auth0

View case study


Personalize the Shopping Experience

Knowing your millennial customer begins with registration but to transform a browser to a buyer, you need to progressively learn about the customer and deepen your engagement at every interaction. At Auth0, our goal is not only to enable you to create a 360-degree view of the customer but also to build brand advocates who will act as influencers and drive more traffic to your site or store.

  • Make Social Data Work For You

    Make Social Data Work For You

    Social login simplifies registration, but when combined with Auth0's rules feature, it delivers unlimited flexibility providing the deepest insights about the customer’s preferences.

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  • Link Multiple Social Accounts

    Link Multiple Social Accounts

    Auth0's account linking feature enables you to link multiple social identities. Build a richer profile based on first-party identity data and enhances social engagement at all levels.

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  • Progressive Profiling

    Progressive Profiling

    Lengthy registration forms can be a significant barrier to customer acquisition. So, progressively profile your customers at key digital touchpoints and slowly build out the customer's profile over time.

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  • Boost Lifecycle Marketing

    Boost Lifecycle Marketing

    Personalize the onboarding process and enhance customer retention with pre-built email targeting templates or seamlessly integrate with other marketing automation programs.

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Simplify Partner Collaboration

The extended enterprise model is today’s reality, and with Auth0, IT teams are empowered to deliver quick federated access for partner companies, minimize administrative overhead, and stay compliant with industry-leading identity management protocols.

Compliance, Security and Scale

It goes without saying that customer data security and compliance is top of mind in most retail boardrooms. Auth0 has built state-of-the-art security into our product, so you can take advantage of cutting-edge features designed to make protecting your users and business worry-free.


Secure access for everyone. But not just anyone.