# Why Auth0?

## Auth0 makes authentication and authorization easy

Because you have better things to be worrying about.

- **550M+** End user identities
- **50+** Integrations
- **60+** SDKs
- **50+** Social & IDP connections

## Our customers

Read why they chose Auth0 for their businesses.

> We were initially looking for a platform solely to handle SSO for our enterprise customers. Organizations is a great fit for our B2B customers, and offers enough flexibility to replace authentication for our 300+ non-enterprise customers, too.
> — STEVEN EASTON, Lead Engineer, Amiqus

> Software is a conversation, and what Auth0 enables for us is to know who's in the conversation across our entire product portfolio.
> — Jeremy Syme, Director of Systems Engineering

> Auth0 has given us the ability to go beyond just blocking and tackling cyber threats and actually build out threat profiles that help us see what type of attackers are targeting DICK'S Sporting Goods. This has certainly increased the speed in which we can identify threats.
> — Kyle Bruce, Manager of IT Security

> Auth0 gave us enterprise level features like Single Sign-on (SSO) incredibly quickly. It saved us countless months of development to get a Google-level authentication setup. Save time. Get Auth0.
> — Chris Sevilleja, Founder, Scotch.io

> We wanted to be able to say, ‘We've got a first-rate system. We're using the best technologies out there for securing your data.
> — Aaron Torgerson, Principal Engineer

## Features designed to benefit your business and security.

### Actions
An [extensibility](https://auth0.com/platform/extensibility) framework that executes serverless functions on triggers in a highly configurable way to meet the unique needs of each developer.
**Benefit:** Solve complex identity problems quickly with greater tooling purpose-built for developers to provide a better experience.

### Passwordless
Passwordless authentication is the process of verifying a user’s identity with something other than a password.
**Benefit:** Companies can build and provide a frictionless and secure authentication experience, supporting conversation and retention, enabling users to easily authenticate with their preferred authentication method.

### Organizations
An enhanced way for enterprise app teams to manage customers and partners in any multi-tenant, B2B, or SaaS application.
**Benefit:** Business-to-business identity implementations are less complex, enabling faster speed-to-market for business customer identity use cases.

### Attack protection
Alert customers and their users of suspicious activity, block further malicious login attempts and trigger additional security measures. From MFA to bot detection, security and great customer experiences no longer need to be mutually exclusive.
**Benefit:** Defend your application from bot attacks, as well as detecting anomalies based on suspicious IPs, breached credentials and user context.

### Identity platform
The Auth0 Identity Platform is cloud-native and adaptable, created with extensible building blocks to address any app and development teams’ use case now, and in the future.
**Benefit:** Organizations can manage the complexities of today’s identity use cases, while also delivering a customized balance between security, privacy, and convenience for their end users.

## Unlock a lot more value from your login

Get your free guide to learn all about how Auth0 can help you do more.