Anmelden

Meet shoppers in the newest digital storefront

Unlock new AI revenue channels. Enable more secure checkout, loyalty program integration, and enhanced fraud detection across conversational AI assistants.

Auth0 AI uses identity data to surface personalized commerce recommendations.

$3-5 Trillion

Global consumer spending projected to flow through AI agents by 2030.*

44%

Active AI users who now use conversational search as their primary discovery channel.*

693%

Increase in generative AI referral traffic to retail storefronts year over year.**

Securely capture new agentic revenue

  • Allow consumers to discover, compare, and buy from your brand directly inside popular AI assistants like ChatGPT and Gemini and owned shopping agents with seamless checkout.
  • Inject shopping history, preferences, and loyalty context into AI interactions to maintain direct customer relationships and maximize lifetime value.
  • Verify the human behind every AI request. Scoped, time-bound permissions help block impersonation, volume abuse, and unauthorized automated checkout fraud.
AI assistant comparing personalized running shoe options under budget

Securely capture new agentic revenue

Allow consumers to discover, compare, and buy from your brand directly inside popular AI assistants like ChatGPT and Gemini and owned shopping agents with seamless checkout.
AI assistant comparing personalized running shoe options under budget

Build for today. Scale for tomorrow.

Open your agentic storefront and better secure customer interactions across every stage of AI maturity.

Auth0 MCP protocol connecting AI shopping assistants to retailer APIs securely

Connect to popular AI assistants

Secure a Model Context Protocol (MCP) server to give your brand an instant, authenticated presence inside external AI assistants like ChatGPT and Gemini.

Auth0 MCP protocol connecting AI shopping assistants to retailer APIs securely

Embed native shopping agents

Deploy proprietary brand agents across owned web and mobile channels with scoped permissions tied to real shopper sessions.

AI assistant enabling fast secure personalized retail checkout experience

Future-proof for agentic protocols

Ready your stack for Universal Commerce Protocol (UCP), agent-to-agent negotiations, and autonomous checkout.

Frequently asked questions

What is Agentic Commerce?

Agentic commerce is an emerging transactional paradigm where autonomous AI agents discover, evaluate, and purchase products on behalf of human consumers directly within conversational interfaces. This architecture enables shoppers to delegate buying authority to AI assistants, allowing end-to-end purchases to occur more securely without the customer ever leaving the conversational application interface.

Why can't agentic checkout be solved with just a payment API?

Payment credentials alone cannot authorize agentic checkout because they do not verify agent identity, transaction scope, or user consent duration. Without robust identity and access governance, a compromised payment credential exposes a merchant's inventory, pricing data, and private customer databases to automated exploitation and volume abuse.

How does Auth0 protect against automated agent threats?

Auth0 helps protect against automated agent threats by establishing verifiable agentic identities and enforcing human-in-the-loop verification. By verifying the specific human behind every agent action and enforcing short-lived, transaction-scoped permissions, Auth0 helps reduce automated impersonation, credential theft, and non-human bot abuse.

How does Auth0 handle agent authentication?

Auth0 handles AI agent authentication using the Agent-as-Principal pattern and helps secure on-behalf-of token exchange (RFC 8693). Using Cross-App Identity Metadata Discovery (CIMD), Auth0 registers agents and issues temporary, highly scoped tokens tied to specific transactions. This reduces long-lived credentials and enables the agent to operate strictly within delegated authority.

Do I need to replace my existing identity provider (IdP)?

No, you can integrate Auth0's agent security layer directly on top of your existing identity provider (IdP) to secure agentic transactions. Auth0 connects seamlessly with your current authentication infrastructure, allowing you to deploy more secure agentic checkout capabilities and build trust without replacing your existing identity system.

How do you delegate user authority to AI agents?

Auth0 manages delegated user authority by issuing transaction-bound, scoped tokens. This helps ensure AI agents can make purchases only within the exact parameters authorized by the user, helping prevent any action beyond the specific delegated consent.

Does Auth0 support human-in-the-loop approvals for agentic transactions?

Yes, Auth0 supports human-in-the-loop approvals. Developers can configure Client-Initiated Backchannel Authentication (CIBA) or out-of-band push notifications to require user verification before an agent executes a high-value or sensitive transaction.

How do developers secure AI agent access to third-party APIs?

Auth0 helps secures agent access to third-party APIs by managing credentials in a secure token vault. This practice reduces hardcoded static API keys from agent source code, automatically rotates credentials, and reduces the risk of unauthorized access.

What is the difference between traditional user authentication and AI agent authentication?

Traditional user authentication relies on human-centric methods like passwords and MFA for session management. AI agent authentication uses non-human, machine-first identities built on cryptographically verifiable principals to enable more secure, automated interactions.

See what Auth0 can do for your customer journey