Consent Management

The identity landscape is complex, with evolving threats, new privacy regulations, and growing expectations for how businesses handle user data. When businesses collect data from users, they need to inform them about the types of data being collected, and how they plan to use it. Consent management helps maintain compliance by explicitly informing users about data collection, usage, and storage processes and allows organizations to log and track consent across their user base.

Within Customer Identity and Access Management (CIAM), consent management is part of the cycle that can power positive customer experiences. After users have gone through the customer experience funnel (via login and signup flows), they can provide data and compliance preferences, as part of the consent management flow. This then allows marketing teams to leverage user data in targeted marketing tactics to improve conversion.