Customer Identity Trends Report 2026: Identity is the new revenue growth engine

Digital leaders are investing heavily to acquire customers and roll out modern AI experiences, but identity friction at the digital front door is quietly draining conversions and customer lifetime value. With 74% of consumers abandoning a site when forced to create an account before seeing key details, and repetitive verification loops eroding brand loyalty, outdated identity flows have become a direct source of revenue leakage.

The 2026 Customer Identity Trends Report analyzes findings from over 5,200 consumers and 900 engineering and executive leaders to demonstrate why identity is becoming the ultimate driver of commercial performance. You’ll discover how leading organizations deploy frictionless security to prevent fraud without harming conversion, how modern CIAM protects high-impact retail metrics like purchase frequency and average order value, and how solving authentication challenges keeps high-ROI agentic deployments on schedule.

Download the report to eliminate friction-driven drop-off and turn your customer identity architecture into a scalable revenue growth engine.