Transforming retail experiences in the digital age
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About this ebook
As e-commerce and retail businesses evolve, managing digital identities is an increasingly critical function. When the right Customer Identity and Access Management (CIAM) platform is implemented, retailers can optimize operations and organizational processes, as well as create marketing programs that delight customers with personalized experiences at every touchpoint — from product discovery to purchase and beyond.
In this e-book we'll explain how a modern CIAM platform allows retailers to tackle the problem of fragmented data and create meaningful relationships with customers, while satisfying demands for data privacy and helping to reduce instances of fraud and other security issues.
TABLE OF CONTENTS
- Introduction
- How to increase conversions, engagement, and loyalty by reducing friction
- Driving acquisitions by making a great first impression
- Simplifying sign-ins
- So, how can retailers reduce friction for returning users?
- How to balance compliance and personalization in a privacy-conscious world
- Enriching profiles while meeting customer expectations for privacy
- Enabling a holistic view of every customer
- How to power consistent, multi-brand, omnichannel experiences
- Delivering consistent experiences
- Unlocking business efficiencies
- How to prevent and detect Identity fraud without adding friction
- Preventing account takeovers
- Helping to detect fraud
- How to shorten time-to-market while reducing costs
- Summing up
- What you can do now
- Learn more about Identity management with Auth0
- Glossary
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