Customer Identity Trends 2025: AI meets customer identity

Customers are encountering AI agents more often, but expectations are high and trust is fragile. This chapter shows where customers prefer AI vs. humans, which trust signals (clear labeling, human oversight, and opt-outs) build confidence, and the identity controls that keep interactions safe without adding friction.

Read it to learn:

• Where customers are comfortable with AI agents and when they prefer humans
• The trust signals that matter: clear labeling, human oversight, and opt-outs
• How willingness to share data varies by context and user segment
• The identity controls that reduce risk: agent authentication, secure token handling, asynchronous authorization, and fine-grained access for RAG