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You’re Bigger than a Box, So We Won’t Put You in One

Auth0 gives you the tools and expertise to build the IAM solution that’s right for you – not us.

May 22, 2019

Creating modern applications can be like working with Legos — get the right set of instructions and you can build precisely what's on the box.

That can work for simple scenarios, but half the fun of Legos (and of business) is making what YOU want to build.

In other words, whatever you want to make — easy integrations for multiple business units, a product that will connect expert medical staff and patients globally, or seamless customer experiences - it's unlikely to match exactly what your identity service provider has created for you out-of-the-box. Your vision, your execution, your customers are all bigger than that — you're bigger than a box, so we won't put you in one.

You're bigger than a box, so we won't put you in one

One-size-fits-all solutions assume that all organizations have the same challenges, goals, legacy infrastructure, team skills, etc. Only you know what your organization's challenges and goals are.

But identity probably isn't your main expertise. Why would it be? You're great at fintech or media or B2B Saas, so you might not realize that identity is a spot where you can increase conversion rates and streamline your customer experience across multiple brands — or realize that some intriguing ideas face security risks. If you choose Auth0 for identity, part of our job is to give you the right advice and tools to support your vision, but you are always in control.

POC on Your Terms

Part of that control begins with the proof-of-concept (POC). You shouldn't have to wait around for months to learn whether or not a provider can handle your particular use case. Figuring out if Auth0 will work for you is free, no credit card required. And we support you with docs, quickstarts and our Auth0 Community.

Finn AI, an Auth0 customer and partner, was working on creating a conversational AI for banking providers and needed to know if Auth0 was up to the security, regulatory, and speed challenges. "Our first proof of concept around using Auth0 was done by an engineer over his weekend because he was excited about it. We had a 48-hour turnaround on that first POC of Auth0 within an SDK environment," says Robin Monks, Director of Engineering, Finn AI.

Finn AI's experience is no anomaly. We frequently hear from customers after they've had the opportunity to explore Auth0 on their own terms.

Helping You Do More, Go Farther

We often find that our collaborative architecture process surfaces business choices. We always present options that empower decision makers within an organization — not us.

Take the recent example of a large global industrial company looking to ensure that each business unit can handle identity independently, but remains within the organization's overall guardrails. We helped the organization create a B2B2C hybrid solution that allowed them to decide on their particular mix of control and freedom, including multi-tenants that could be unified across business units while requiring universal multi-factor authentication.

Fixing Challenges Quickly

Not every app is born in a green field. Identity seems like it ought to be simple, but is actually really complex. Whether you're dealing with connecting multiple legacy applications across geographies with different data regulation requirements or rapidly shifting business needs, Auth0 can help you adapt by handling that complexity for you. From trickle migrations that can help you seamlessly move users without forcing password resets to effortlessly managing scalability spikes, Auth0 can help you solve problems before they happen.

Auth0 helps Siteminder manage more than 87 million hotel bookings each year (a rate of 166 per minute), engaging guests through a full range of third-party applications including mobile messaging, customized emails, mobile key, and feedback tools. Siteminder CTO and Co-founder Mike Rogers says they're also dealing with a "land grab" market situation and Auth0 helps manage that complexity. "Auth0 is pretty much invisible," says Rogers. "And, I think it works well when you are that transparent. We don't have to worry about it because login and password management is now a solved problem for us."

Rogers goes on to talk about the thousands of dollars Siteminder would need to invest yearly to remain ahead of industry identity changes. "Anytime Auth0 releases a feature, that's something we don't have to do ourselves. Ultimately, that benefits not only us, but the hotel customers that rely on us to continue supporting them through our own enhancements and innovations."

Respecting Your Vision, Execution, and Customers

At Auth0, we're excited by the complexity of identity and the wide range of business challenges we help our customers solve every day. We do that by fully respecting our customers vision, execution, and end users. At Auth0, we give you the tools and expertise to build the identity access management (IAM) solution that's right for you, not what's right for us.

If you'd like to learn more about how Auth0 can give you the tools and expertise to build the identity access management (IAM) solution that's right for you, not what's right for us, please reach out to an Auth0 resource.

About Auth0

Auth0 by Okta takes a modern approach to customer identity and enables organizations to provide secure access to any application, for any user. Auth0 is a highly customizable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. For more information, visit

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