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Why Auth0 by Okta?

How to Evaluate a Customer Identity and Auth Solution

March 11, 2024

This blog post references information found in our ebook: Why Auth0 by Okta.

TL;DR: your login box must find the right balance between user convenience, privacy, and security. There are other solutions on the market that can help with that, but at Auth0 by Okta, we know Identity is so much more than just the login box.

When you’re deciding how your customers will log in to your website or application, your first step is probably figuring out if you’ll build auth in-house or buy an out of the box solution. If you’re trying to get your app to market faster, want to reduce engineering costs, and want to mitigate security and compliance risks, a pre-built solution is the best option. It’ll help you achieve these goals and ultimately allow you to focus on what matters most - your core product.

Once you're ready to take the next step and purchase, it's time to evaluate your best option. Here’s a list of what to consider when choosing a solution:

Ease of Implementation: Will the solution help you build your product and achieve product-market fit quicker than your competitors? There’s a big difference between getting some basic login functionality working and having a stable, scalable, and prime-time-ready Identity infrastructure in place. Depending on your industry and customer requirements, you’ll need to optimize your Identity flow for security and privacy, user experience, and, in most cases, convenience – while also building an experience that can easily be updated and maintained.

Scalability and Reliability: Will the solution support you today, tomorrow, and in the future? Can the solution quickly adapt and scale to meet your website’s or app’s needs? Identity might be too large of a domain for your team to tackle all at once. Most companies start with the basics and then gradually add features over time. By understanding where you are today and where you could be in the future, the solution should support your team in delivering an Identity roadmap that enables growth, addresses security, and meets ever-growing customer expectations.

A Comprehensive Guide for Your Customer Identity Maturity Journey

Source: A Comprehensive Guide for Your Customer Identity Maturity Journey

Security and Compliance: Last but definitely not least, does the solution comply with new and evolving regulations? Does it meet the requirements for multiple compliance frameworks and certifications? Identity as a domain is governed by an increasing — and increasingly complex — array of data regulations that require you to implement effective safeguards and put users in control of their own data.

Security and Compliance

Whether you’re building a B2C, B2B, or Hybrid application, Auth0 provides the foundational requirements out of the box with broad support for open standards, allowing you to customize your solution with APIs, 30+ SDKs, and Quickstarts. With a few lines of code, you can have Auth0 integrated in any app written in any language and any framework.

At Auth0, security is not an afterthought. We have you covered with features to protect your organization and customers. Our product is an extension of yours – as customers, your requirements and feedback guide our product development. We also do the hard work of complying with new and evolving regulations, so you have one less thing to worry about. These include:

  • Researching threat actor tactics, techniques, and procedures (TTPs) and introducing the advanced security features needed to combat these threats
  • Host, platform, and application-layer defenses to filter malicious entities before they can even access the login box or API
  • Adaptive MFA, an extensible MFA policy that can help you protect your tenant from bad actors without increasing friction for real users
  • Login-layer defenses that prevent fraudulent signups and account takeovers, including Attack Protection features that can be turned on with a simple toggle
  • Observability tools that allow you to see potential attack trends and quickly respond to them in real-time

Extensibility is at our core. With Actions, you can write custom Node.js functions that fire during specific events in your Identity flow – develop complex Identity flows on our platform instead of piling on your own infrastructure. Actions Integrations make extending Auth0 with partner-built innovations even easier, often with no-code, drag-and-drop ease. Instead of building and maintaining custom code, Actions Integrations are easily integrated third-party solutions that can be quickly added to extend your Identity flow. Since launching in late 2020, the Auth0 Marketplace has helped developers quickly find and install third-party Identity solutions for their applications and APIs. Today, the Marketplace includes more than 300 third-party solutions.

Identity is important to your organization, but it’s not the reason you exist — and whatever that reason is should be the main focus of your engineering resources. Identity also requires significant effort and deep expertise. Choose an Identity provider that doesn’t just provide a login box but a service based on learnings from helping 18,000+ customers. See why customers are choosing Auth0, the comprehensive Identity solution, and solving Identity with Passkeys, Organizations, and more:

Try Auth0 free today with up to 7,500 active users and unlimited logins; no credit card is required. If you’re an early-stage company, check if you’re eligible for our Auth0 for Startups program here. We are also proud to offer preferential pricing for nonprofits—making the leading Identity service even more accessible.

If you’re interested in learning more about build versus buy, Auth0’s features, or anything else included above, check out our ebook: Why Auth0 by Okta.

These materials and any recommendations within are not legal, privacy, security, compliance, or business advice. These materials are intended for general informational purposes only and may not reflect the most current security, privacy, and legal developments or all relevant issues. You are responsible for obtaining legal, security, privacy, compliance, or business advice from your own lawyer or other professional advisor and should not rely on the recommendations herein. Okta is not liable to you for any loss or damages that may result from your implementation of any recommendations in these materials. Okta makes no representations, warranties, or other assurances regarding the content of these materials. Information regarding Okta's contractual assurances to its customers can be found at

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