BELLEVUE, Wash. -- May 8, 2018 -- Auth0, a global leader in Identity-as-a-Service (IDaaS), today announced that it has joined the Decentralized Identity Foundation (DIF) to collaborate and provide insight on creating a standards-based ecosystem for managing digital identities. Initiated by executives from Microsoft, uPort, Gem, Evernym, Blockstack, and Tierion, the Decentralized Identity Foundation addresses an ever increasing need for governance around identity and authentication.

Auth0 will work alongside companies such as IBM, Accenture, RSA, IDEO, and others within the foundation to create specifications for securing and accessing identity data. The three foundational elements of a decentralized ecosystem are to:

1) Enable registration of self-sovereign identifiers that no provider owns or controls;

2) Offer the ability to look up and discover identifiers and data across decentralized systems;

3) Provide a mechanism for users to securely store sensitive identity data, and enable them to precisely control what is shared with others.

“Digital identity is the core of every interaction, transaction, and communication online, but it’s a little like the Wild West right now in terms of standards and specifications around how identity could be handled in a decentralized manner,” said Martin Gontovnikas, Vice President of Marketing at Auth0. “There is an important need for strong voices to shape the future of this industry, and we are looking forward to our involvement with the Decentralized Identity Foundation.”

About Auth0

Auth0 is the first identity management platform for application builders, and the only identity solution needed for custom-built applications. With a mission to secure the world’s identities so innovators can innovate, Auth0 provides the simplicity, extensibility, and expertise to scale and protect identities in any application, for any audience. Auth0 secures more than 100 million logins each day, giving enterprises the confidence to deliver trusted and elegant digital experiences to their customers around the world.

For more information, visit or follow @auth0 on Twitter.

Media Contact

Jeana Tahnk
Corporate Communications

Kasia Hall
Matter for Auth0