Resources

While AI agents are now an integral part of every organization, the reality of successfully deploying and securing these agents is messy, unpredictable, and moving faster than anyone expected. As adoption accelerates, executives face a familiar paradox: how to manage AI identity security without slowing down growth - all whilst balancing speed and ROI. Teams are wrestling with explosive adoption outpacing security controls, token costs spiraling, and new regulations arriving with no playbook. In this midyear check-in with Forrester analyst and Okta leaders, you’ll walk away knowing: How to secure AI agents by treating them as first-class identities. Why centralized governance is critical and how to implement it. How to scale AI agents confidently with every action authorized and defensible. How to apply Forrester’s AEGIS framework—Least Agency, Continuous Risk Assessment, and Explainable Outcomes—to govern agentic behaviors.

The gap between a great customer experience and a secure one used to feel like a tradeoff. Not anymore. Dine Brands, the parent company of IHOP and Applebee's, knows the cost of identity complexity. Early loyalty programs stalled due to friction at sign-up. Credential stuffing attacks were eroding guest trust. And, every new digital idea waited months for security review. Today, the same identity foundation powers 14 million IHOP members and 17 million Applebee's members. An in-restaurant AI personalization pilot is now scaling across 3,500 locations and security reviews are completed in a matter of days. In this fast-paced Streamcast, Gareth Davies, Chief Product Officer at Auth0, sits down with Joe Frisk, VP and CISO at Dine Brands, for a candid look at what it takes to unblock security bottlenecks and make identity the growth engine of a modern consumer brand. We’ll dig into: Identity as a measurable revenue engine: How removing "front door" friction directly unlocks loyalty adoption and measurable revenue uplift. Standardized tech for brand innovation: How to scale a backend "Gold Standard" while empowering individual brands to maintain unique frontend experiences. Security as a growth lever: How to turn security bottleneck into an accelerant across brands

As enterprises race to deploy AI agents and integrate next-generation tools, connectivity is moving faster than traditional security controls can evolve. Relying on static credentials to fuel these modern workflows creates dangerous visibility gaps, leaving security teams unable to verify access, and blocking ISVs from seamless enterprise adoption. In this Streamcast episode, leaders from Okta, Anthropic, and Asana introduce a unified approach to connection security. Learn how the Cross App Access (XAA) protocol moves authorization to the identity layer, protecting corporate data boundaries while enabling both apps and agents to interact securely across the enterprise tech stack. Discover how a rapidly growing ecosystem of 25+ industry partners is standardizing this framework to unleash secure, frictionless AI adoption across every app, agent, and workflow you run. You’ll walk away knowing how to: Accelerate AI & App Adoption: Deploy and integrate production-ready tools faster by tapping into an established ecosystem of 25+ partners. Unify App & Agent Security: Secure complex machine-to-machine workflows by extending OAuth via the open ID-JAG specification. Eliminate Static Credentials: Replace risky, long-lived API keys with dynamically requested, short-lived tokens. Enforce Zero Trust Boundaries: Prevent data exposure by maintaining strict, user-permission boundaries across all connections.

Every new experience surface, API, and Agent you deploy is supposed to drive growth, but it inherently introduces a new risk surface to your revenue and your brand. The old way of fixing this is broken: putting heavy-handed friction in front of your digital experiences actively frustrates real buyers, destroys conversion rates, and forces your engineering team into endless cycles of custom identity plumbing. You shouldn’t have to choose between protecting your brand and scaling it. Organizations must simultaneously increase revenue and reduce risk because they are no longer separate conversations. Join this session to see how Auth0 turns identity into a strategic growth multiplier. We will show you how to deploy intelligent, frictionless protection that stops fraud while delivering seamless, personalized, identity-aware experiences that turn customer intent into revenue. What you’ll learn: Turn identity into a growth driver: Maximize top-of-funnel conversion by eliminating friction at signup, transforming every touchpoint into a direct revenue engine. Accelerate product delivery: Ship products faster with built-in security, fewer reviews, and less engineering overhead. Stop threats, not customers: Detect and block automated attacks in real time, triggering friction only when suspicious behavior is detected.

This guide discusses the challenges businesses face in delivering seamless customer experiences across multiple brands and channels, while maintaining consistent security and user data management practices.

The traditional identity frameworks financial institutions rely on weren’t built for autonomous, non-human actors that move at machine speed and operate outside their security perimeter. Despite this, financial institutions are quickly adopting AI agents to automate fraud detection, underwriting, customer advisory, and loan processing. This webinar brings together industry experts from Okta and Datos Insights to discuss how financial services leaders are integrating AI agent identity as mission-critical infrastructure. Gain insights into the critical gaps and security risks financial institutions face, and how forward-thinking finance leaders are integrating AI agents confidently. Watch now to learn more about: Why AI adoption is accelerating in banking and fintech 3 critical gaps every organization faces Why traditional IAM fails for agents How to discover, govern, and audit AI agents from inception to retirement Real financial services use cases

Governing Every Agent That Touches ePHI Your first clinical AI use case was the hard one. Now after several more builds, you realize that every new agent deployment is triggering the same access review, the same audit trail build-out, and the same provisioning work. The organizations scaling clinical AI fastest aren't doing more compliance work per agent. They've built an identity layer once and extended it — a model that governs every AI agent that touches ePHI. This webinar explores how healthcare organizations that have clinical AI in production can scale it without the overhead expanding proportionally. It’s a governance model where the compliance review becomes a checkpoint, not a project. Highlights include: What centralized identity governance for AI agents looks like at scale. How to extend one governance model across provider, payer, and care-coordination workflows. How governance infrastructure becomes the competitive advantage that lets you deploy the next wave of clinical AI faster.

Rigid security controls quietly destroy conversions, costing B2C brands billions in false declines and abandoned carts. This playbook provides digital leaders with an executive strategy to stop automated fraud without adding friction for real buyers. Download the playbook to learn how to: Run a 60-second funnel audit: Identify key friction points suppressing revenue across signup, login, and checkout. Build an adaptive defense framework: Align Security and UX teams around background risk scoring rather than blanket checkpoints. Prove ROI to the board: Translate identity security metrics into top-line conversion and growth numbers.

AI agents are becoming the new digital front door for commerce. As autonomous bots handle product discovery and checkout, brands risk losing direct customer relationships, loyalty loops, and zero-party data. This guide provides digital teams with an actionable roadmap to safely enable agentic commerce. Download the whitepaper to see how to: Measure exposure: Review benchmarks on AI traffic, conversion rates, and revenue impact. Secure APIs: Stop bot impersonation using an identity-first framework rather than basic payment gating. Preserve loyalty: Carry customer consent and profile context into every AI-assisted transaction.

When systems fail to recognize customers across web, mobile, and physical channels, personalization breaks and loyal shoppers abandon checkout. This executive brief breaks down the financial impact of fragmented identity and details the architectural solution. Download the whitepaper to explore: The bottom-line cost: Measure how forgotten passwords, registration friction, and blocked AI agents drain top-line revenue. The architectural fix: Discover how unified CIAM turns identity into a conversion engine. The core metrics: Review real-world data on time-to-market reductions, support call savings, and uptime gains.

When customer context fails to carry across web, mobile, and physical stores, brands lose the trust needed to build long-term loyalty. This "recognition gap" silently drains conversions, loyalty enrollments, and customer retention. This operational guide provides digital leaders with a high-impact roadmap to bridge the gap. Download the whitepaper to learn how to: Audit channel friction: Evaluate diagnostic benchmarks for cart abandonment, loyalty drop-off, and fragmented customer profiles. Fix onboarding: Use passwordless authentication and progressive profiling to eliminate registration friction. Prepare for AI buyers: Implement a framework to securely authenticate AI agents transacting on a customer's behalf.

Agentic commerce is redefining how consumers discover and buy products through AI. But as agents transition from recommendations to autonomous transactions, retailers must secure identity verification, manage authorization, and build trust. Download the ebook to explore: The rise of agentic commerce and its trajectory toward a $3–$5 trillion global channel by 2030. The identity challenge behind AI-powered purchasing and why payment tokens alone fall short. How Auth0 helps retailers securely enable third-party and proprietary shopping agents today.

Does your customer feel known everywhere? Customers expect a single, continuous experience whether engaging on your website, mobile app, physical store, or partner brands. Yet fragmented identity databases disconnect customer context and leak revenue. This ebook demonstrates how a unified identity layer converts backend complexity into a measurable growth advantage. Download the ebook to explore: The recognition gap: Why fragmented identity infrastructure undermines cross-channel strategy. The four pillars of modern identity: How unified SSO, progressive profiling, dynamic authorization, and resilient infrastructure solve fragmentation. Identity as a growth engine: How Auth0 prepares your architecture for both human shoppers and emerging AI agents.

Traditional fraud controls protect your business, but they often frustrate legitimate buyers and cost you sales. This ebook explores how consumer brands use background threat intelligence and adaptive verification to stop fraud without slowing down the customer journey. Download the ebook to explore: The hidden cost of fraud prevention and how false declines, password resets, and forced checks drive shoppers away. How background threat intelligence detects automated attacks and risk signals without burdening legitimate buyers. The modern defense stack from bot protection and Passkeys to adaptive MFA and fine-grained authorization that secures every customer journey.

Every extra form field, password reset, or forced login creates friction that drives shoppers to competitors. The Digital Drop-Off Playbook identifies where authentication leaks conversions and shows how to build frictionless customer journeys. Download the ebook to explore: Where digital drop-off happens: Uncover critical friction points across registration, login, checkout, and cross-channel journeys. The business impact of login friction: Understand how authentication hurdles damage conversion rates, CAC, customer lifetime value, and brand loyalty. How to build a frictionless journey: Discover practical steps to audit user flows, eliminate unnecessary forms, and test conversion-boosting authentication.

Today’s retail landscape demands a delicate balance between frictionless personalization and robust security. Modern shoppers expect seamless omni-channel experiences, yet retailers face mounting threats from sophisticated bot attacks and account takeovers. This visual infographic walks you through a quick, 5-point identity readiness assessment to help you Identify security gaps in your current login and authentication flows. Optimize customer friction points to reduce cart abandonment. Evaluate your architecture's readiness for next-gen AI shopping agents. Quickly pinpoint your vulnerabilities and discover how a unified customer identity (CIAM) strategy can turn security into a growth engine for your retail brand.

Build and Deploy AI Agents Fast and At Scale With Modern Identity An Auth0 and Deloitte point of view on securing AI agents in the enterprise. This resource covers the identity-centric approach to AI agent security, including authentication, authorization, and governance frameworks required to deploy agentic systems confidently. AI agents are outpacing their guardrails—usage of agentic AI is expected to triple in the next two years, yet only one in five companies has a mature governance model for autonomous AI agents. Organizations face unique risks when deploying AI agents without proper identity controls, including data exposure, compliance violations, and security vulnerabilities. This point of view explores how modern IAM helps organizations establish the identity foundation needed to build, deploy, and scale AI agents securely across retail, financial services, healthcare, and technology sectors. Learn how Auth0's purpose-built tools help developers accelerate agent creation while maintaining enterprise-grade security controls, compliance frameworks, and human oversight.

Deploy AI Agents Faster Without Compromising Security Learn how Auth0, in partnership with Deloitte, enables organizations to develop and deploy AI agents securely at scale. This solution brief covers agent authentication, token vault security, asynchronous authorization, and fine-grained access controls for RAG applications. AI agents are transforming customer journeys and business operations across retail, healthcare, financial services, and technology sectors. However, without proper identity controls, organizations risk security vulnerabilities, data exposure, and compliance gaps. Auth0 provides a modern identity security fabric that enables secure agent authentication, API token management, human-in-the-loop authorization, and document retrieval controls — all in just a few lines of code. Built for security, speed, and scale, Auth0 helps development teams focus on innovation rather than building authentication from scratch.

Welcome to 'What the SaaS?!', the podcast for B2B SaaS leaders navigating the path to enterprise-readiness. Every growing B2B company eventually hits a wall. You've found product-market fit, but suddenly your biggest deals are getting stuck in security reviews. Customers are asking for things like SAML, SCIM, and delegated admin—and you realize your simple login box has become a roadblock to growth. Navigating the path to enterprise readiness requires more than just ticking feature boxes—it demands giving customers true operational independence. In this episode of What the SaaS, host Sheena Allen sits down with Bharg Sharma, Software Engineer at SafetyCulture, to explore how moving from manual SSO setups to Auth0’s self-service configuration transformed their enterprise onboarding. Discover how empowering IT admins to independently build, test, and activate their login flows reduced SSO support tickets by 60%, accelerated deal cycles, and fundamentally redefined what it means to be enterprise-ready.

Today's retail landscape is a maze of new technologies, evolving customer demands, and emerging security threats. Fragmented identity systems create friction, increase fraud risks, and slow down your innovation. Download the eBook to learn how to: Stop Fraud: Instantly distinguish legitimate customers from bots. Drive Growth: Deliver seamless, frictionless journeys across all channels. Innovate Safely: Securely adopt AI and agentic commerce. Scale Faster: Reduce IT burden with a developer-friendly CIAM platform. Build a secure, efficient, and customer-centric future for your retail business.