Resources

Agentic commerce is redefining how consumers discover and buy products through AI. But as agents transition from recommendations to autonomous transactions, retailers must secure identity verification, manage authorization, and build trust. Download the ebook to explore: The rise of agentic commerce and its trajectory toward a $3–$5 trillion global channel by 2030. The identity challenge behind AI-powered purchasing and why payment tokens alone fall short. How Auth0 helps retailers securely enable third-party and proprietary shopping agents today.

Does your customer feel known everywhere? Customers expect a single, continuous experience whether engaging on your website, mobile app, physical store, or partner brands. Yet fragmented identity databases disconnect customer context and leak revenue. This ebook demonstrates how a unified identity layer converts backend complexity into a measurable growth advantage. Download the ebook to explore: The recognition gap: Why fragmented identity infrastructure undermines cross-channel strategy. The four pillars of modern identity: How unified SSO, progressive profiling, dynamic authorization, and resilient infrastructure solve fragmentation. Identity as a growth engine: How Auth0 prepares your architecture for both human shoppers and emerging AI agents.

Traditional fraud controls protect your business, but they often frustrate legitimate buyers and cost you sales. This ebook explores how consumer brands use background threat intelligence and adaptive verification to stop fraud without slowing down the customer journey. Download the ebook to explore: The hidden cost of fraud prevention and how false declines, password resets, and forced checks drive shoppers away. How background threat intelligence detects automated attacks and risk signals without burdening legitimate buyers. The modern defense stack from bot protection and Passkeys to adaptive MFA and fine-grained authorization that secures every customer journey.

Every extra form field, password reset, or forced login creates friction that drives shoppers to competitors. The Digital Drop-Off Playbook identifies where authentication leaks conversions and shows how to build frictionless customer journeys. Download the ebook to explore: Where digital drop-off happens: Uncover critical friction points across registration, login, checkout, and cross-channel journeys. The business impact of login friction: Understand how authentication hurdles damage conversion rates, CAC, customer lifetime value, and brand loyalty. How to build a frictionless journey: Discover practical steps to audit user flows, eliminate unnecessary forms, and test conversion-boosting authentication.

Today’s retail landscape demands a delicate balance between frictionless personalization and robust security. Modern shoppers expect seamless omni-channel experiences, yet retailers face mounting threats from sophisticated bot attacks and account takeovers. This visual infographic walks you through a quick, 5-point identity readiness assessment to help you Identify security gaps in your current login and authentication flows. Optimize customer friction points to reduce cart abandonment. Evaluate your architecture's readiness for next-gen AI shopping agents. Quickly pinpoint your vulnerabilities and discover how a unified customer identity (CIAM) strategy can turn security into a growth engine for your retail brand.

Build and Deploy AI Agents Fast and At Scale With Modern Identity An Auth0 and Deloitte point of view on securing AI agents in the enterprise. This resource covers the identity-centric approach to AI agent security, including authentication, authorization, and governance frameworks required to deploy agentic systems confidently. AI agents are outpacing their guardrails—usage of agentic AI is expected to triple in the next two years, yet only one in five companies has a mature governance model for autonomous AI agents. Organizations face unique risks when deploying AI agents without proper identity controls, including data exposure, compliance violations, and security vulnerabilities. This point of view explores how modern IAM helps organizations establish the identity foundation needed to build, deploy, and scale AI agents securely across retail, financial services, healthcare, and technology sectors. Learn how Auth0's purpose-built tools help developers accelerate agent creation while maintaining enterprise-grade security controls, compliance frameworks, and human oversight.

Deploy AI Agents Faster Without Compromising Security Learn how Auth0, in partnership with Deloitte, enables organizations to develop and deploy AI agents securely at scale. This solution brief covers agent authentication, token vault security, asynchronous authorization, and fine-grained access controls for RAG applications. AI agents are transforming customer journeys and business operations across retail, healthcare, financial services, and technology sectors. However, without proper identity controls, organizations risk security vulnerabilities, data exposure, and compliance gaps. Auth0 provides a modern identity security fabric that enables secure agent authentication, API token management, human-in-the-loop authorization, and document retrieval controls — all in just a few lines of code. Built for security, speed, and scale, Auth0 helps development teams focus on innovation rather than building authentication from scratch.

Welcome to 'What the SaaS?!', the podcast for B2B SaaS leaders navigating the path to enterprise-readiness. Every growing B2B company eventually hits a wall. You've found product-market fit, but suddenly your biggest deals are getting stuck in security reviews. Customers are asking for things like SAML, SCIM, and delegated admin—and you realize your simple login box has become a roadblock to growth. Navigating the path to enterprise readiness requires more than just ticking feature boxes—it demands giving customers true operational independence. In this episode of What the SaaS, host Sheena Allen sits down with Bharg Sharma, Software Engineer at SafetyCulture, to explore how moving from manual SSO setups to Auth0’s self-service configuration transformed their enterprise onboarding. Discover how empowering IT admins to independently build, test, and activate their login flows reduced SSO support tickets by 60%, accelerated deal cycles, and fundamentally redefined what it means to be enterprise-ready.

Today's retail landscape is a maze of new technologies, evolving customer demands, and emerging security threats. Fragmented identity systems create friction, increase fraud risks, and slow down your innovation. Download the eBook to learn how to: Stop Fraud: Instantly distinguish legitimate customers from bots. Drive Growth: Deliver seamless, frictionless journeys across all channels. Innovate Safely: Securely adopt AI and agentic commerce. Scale Faster: Reduce IT burden with a developer-friendly CIAM platform. Build a secure, efficient, and customer-centric future for your retail business.

The gap between a great customer experience and a secure one used to feel like a tradeoff. Not anymore. Dine Brands, the parent company of IHOP and Applebee's, knows the cost of identity complexity. Early loyalty programs stalled due to friction at sign-up. Credential stuffing attacks were eroding guest trust. And, every new digital idea waited months for security review. Today, the same identity foundation powers 14 million IHOP members and 17 million Applebee's members. An in-restaurant AI personalization pilot is now scaling across 3,500 locations and security reviews are completed in a matter of days. In this fast-paced Streamcast, Gareth Davies, Chief Product Officer at Auth0, sits down with Joe Frisk, VP and CISO at Dine Brands, for a candid look at what it takes to unblock security bottlenecks and make identity the growth engine of a modern consumer brand. We’ll dig into: Identity as a measurable revenue engine: How removing "front door" friction directly unlocks loyalty adoption and measurable revenue uplift. Standardized tech for brand innovation: How to scale a backend "Gold Standard" while empowering individual brands to maintain unique frontend experiences. Security as a growth lever: How to turn security bottleneck into an accelerant across brands

Customer login friction is quietly killing conversion. Nearly one in five shoppers walks away the moment a site forces them to create an account, and just as many abandon checkout because it feels too long or too complicated. Customers now spend their day inside apps built for instant, personalized, AI-shaped interactions, and they bring that same expectation to every login screen they hit. The bar has moved, and login hasn't caught up. In this session, we'll show you how leading organizations are turning login from a checkpoint into a growth engine. They're using Auth0 to simultaneously reduce fraud, increase conversion, and drive measurable revenue lift per customer. The old trade-off: Rebuilding tedious custom auth logic for every single app, or using hosted login redirects that break the native user experience. The new playbook: By leveraging highly evolved, next-generation Embedded Login, directly inside your app's native code rather than forcing external redirects, you meet modern buyers exactly where they demand to be met. You'll walk away knowing how to: Embed login directly into native apps to convert more users, faster. Bring passkeys and progressive factor enrollment in-app for frictionless, secure logins. Reduce identity overhead so engineering teams focus on experiences that delight, not auth plumbing.

For mobile device management, Jamf sees identity security as intertwined within MDM capabilities. By publishing onto the Okta Integration Network (OIN), they can signal enterprise readiness to customers right out of the gate. Learn how the Jamf Admin Access app delivers a "one-click operation" so you can quickly integrate Jamf across Apple devices through Express Configuration with Auth0. The Jamf Admin Access app also includes Universal Logout to detect and terminate risky sessions.

See how Augment Code enables trust with customers from day one through the Augment Code application on the Okta Integration Network (OIN). With Express Configuration enabled, they discovered a new de facto best practice to streamline onboarding and scale quickly.

Discover how technology and security leaders are evolving their customer identity strategies. This comprehensive Gatepoint Research report, sponsored by Auth0, surveys 184 executives and engineers across high-scale industries to uncover the current state of Customer Identity & Access Management (CIAM). Key Takeaways: Driving Growth & Experience: Over 47% of organizations prioritize growing their customer base, accelerating product delivery, and delivering seamless omni-channel experiences. The Cloud & Passwordless Shift: 53% of companies are actively migrating identity to cloud-based platforms, while 46% are investing in passwordless authentication. The AI Imperative: Over 56% agree that the rise of AI agents and applications will reshape identity strategy, creating an urgent demand for stronger non-human identity controls, standards, and interoperability. Download the full report to learn how Auth0 can help your organization future-proof your digital ecosystem.

Accelerate your backend development without sacrificing security. Get the practical guide to building and securing a FastAPI server using Python. Learn how to use this lightweight alternative to Flask to read API request data seamlessly. This whitepaper walks you through setting up a basic API using modern project management tools like uv, configuring environment variables securely with Pydantic Settings, and seamlessly integrating Auth0 to protect your endpoints. In this whitepaper, you'll learn: The basics of FastAPI and how to quickly set up public and private endpoints. How to manage Python dependencies and virtual environments using uv, a fast, Rust-based alternative to pipenv and poetry. Techniques for loading configuration securely using Pydantic Settings and environment variables. How to leverage the Auth0 FastAPI library, PyJWT, JWKS, and dependency injection to validate JSON Web Tokens (JWTs) and secure your endpoints.

When AI agents get "hands" to execute terminal commands and modify files, they require strict security guardrails. Download our developer's checklist for securing OpenClaw (formerly Moltbot). Learn the five critical steps for AI agent security, including how to configure execution sandboxes, enforce path and command allow-lists, defend against prompt injection attacks, and apply Fine-Grained Authorization (FGA) to limit an agent's blast radius. In this developer's checklist, you'll learn: How to sandbox autonomous agents (like OpenClaw) to limit their blast radius on your local machine. The importance of setting up explicit allow-lists for terminal commands, file paths, and network requests. Strategies for defending against prompt injection attacks and managing ephemeral credentials. How to configure audit logs and integrate identity access controls for production-ready AI agents.

Understand the building blocks of modern AI architecture with our technical guide to MCP vs A2A. Discover how Anthropic’s Model Context Protocol (MCP) gives individual agents secure, structured access to external tools and APIs, while Agent-to-Agent (A2A) communication allows multiple agents to collaborate, delegate tasks, and solve complex workflows in parallel. Learn how these complimentary protocols operate and when to leverage them. In this guide, you'll learn: How Anthropic’s Model Context Protocol (MCP) gives agents structured, safe access to external tools. The mechanics of Agent-to-Agent (A2A) communication for dynamic, multi-agent collaboration. How "Agent Cards" establish trust and capability sharing between client and remote service agents. The architectural differences between extending single-agent capabilities (MCP) and scaling multi-agent workflows (A2A).

Stop exposing access tokens in your Single-Page Applications (SPAs). Learn how to implement the Backend for Frontend (BFF) architectural pattern to radically enhance your OAuth 2.0 and OpenID Connect security. This whitepaper explains how to transition token negotiation and storage away from vulnerable public browser clients and into a secure, confidential backend proxy—keeping your APIs protected and JWTs safely out of the browser. In this whitepaper, you'll learn: The severe security risks associated with token storage in public clients like SPAs. How the Backend for Frontend (BFF) pattern shifts token management to a secure, confidential server. The complete BFF authentication flow, from OpenID Connect negotiation to proxying API requests. How to properly configure HttpOnly session cookies and prevent Cross-Site Request Forgery (CSRF) attacks.

Prevent sensitive data leakage in your generative AI applications. Download our whitepaper on implementing access control for Retrieval-Augmented Generation (RAG) systems. Learn how to apply Fine-Grained Authorization (FGA) using Okta FGA and OpenFGA to ensure your Large Language Models (LLMs) only retrieve context that the querying user is explicitly permitted to see. Build trustworthy AI architectures that respect strict enterprise security policies. In this whitepaper, you'll learn: The unique security challenges of exposing private data through LLMs and RAG pipelines. How Fine-Grained Authorization (FGA) works to prevent sensitive information disclosure. Step-by-step instructions for integrating Okta FGA and OpenFGA into your AI applications. How to securely test and query your RAG application with properly granted FGA permissions.

Struggling to choose between cookie-based and token-based authentication for your Single-Page Application (SPA)? Our latest guide breaks down the ASP.NET Core Identity dilemma. Dive deep into the new Identity API endpoints introduced in .NET 8, compare the security trade-offs of traditional cookies versus JSON Web Tokens (JWTs), and discover exactly when you need OpenID Connect and OAuth 2.0 to protect user sessions. In this whitepaper, you'll learn: The core architectural differences between cookie-based and token-based authentication. How to navigate and leverage the new Identity API endpoints introduced in .NET 8. The security tradeoffs when managing state and sessions in Single-Page Applications (SPAs). Exactly when to implement OpenID Connect (OIDC) and OAuth 2.0 for robust identity management.