Customer identities are more than just credentials—they’re targets
When users are at risk, so is their user experience. Innovate securely with a developer-first Customer Identity platform that delivers better experiences before, during, and after login—including AI agents.

Customer expectations are redefining digital experiences
Businesses have to understand consumers’ unique needs, provide ease of use across all channels, and keep their data secure. To get the experience right, you have to get Customer Identity right.
22% of U.S. consumers
consumers in 2024 abandoned an online purchase because the checkout process was too long/complicated.
BaymardGo live faster
A purpose-built CIAM solution helps development teams adapt quickly to emerging technologies like GenAI and fast-track product launches and upgrades.

Grow confidently
Every tech stack differs, and every organization has unique needs for its identity flows. Extensibility is the critical element that enables a CIAM solution to accommodate and deliver in pursuit of higher-level business goals.

Secure your AI agents
AI agents are already shaping how businesses operate. Securely integrate GenAI into your apps so they’re AI and enterprise ready.

Introducing Auth for GenAI: The Future of AI Security
30-minute webinar | April 22 @10 a.m. PT
As AI agents are revolutionizing the way businesses operate, they are presenting new and evolving security challenges. Join us for an in-depth webinar where our experts will explore these topics and deliver actionable strategies to protect your AI systems.
Best-in-class apps adopt modern, extensible, developer-friendly Customer Identity to:
Increase efficiency
benefits
Accelerate authentication and authorization with pre-built tools, integrations, and flexible frameworks, cutting development time while bolstering security and scalability.
Seamlessly customize identity flows, including flexible, pre-built forms, and scale your infrastructure globally, delivering fast, reliable user management with minimal effort.
Grow revenue
benefits
Quickly build and customize modern authentication with tailored identity flows to accelerate time to market.
Enhance scalability and performance by optimizing systems to scale seamlessly while ensuring high reliability.
Strengthen security
benefits
Stay ahead of regulatory requirements with robust compliance support.
Mitigate risks quickly with real-time fraud prevention.
Strengthen your security by leveraging advanced measures like passwordless authentication to protect your systems from evolving threats with rapid response capabilities.
Why Auth0?
Speed up development, boost security, and stay ahead of threats with customizable, scalable authentication—no passwords required.
300% increase in net new loyalty customers
and an increase in revenue achieved by Cinepolis.
Do the sameNearly 100% conversion rate for new sign-ups
of both Enterprise B2B connections and B2C users from Synk.
Start convertingReady to dive even deeper?
Blog
How development leaders can make authentication an innovation engine
Whitepaper
Customer Identity Buyer's Guide
Ebook
Accelerating Success: Build and Scale Market-Leading Products Faster
Whitepaper
Why Customer Identity?
Blog
Innovation ignited: How to start your digital Identity management journey
Ebook