Customer identities are more than just credentials—they’re targets
Trust is built or broken at every touchpoint. Protect your users before, during, and after login with a developer-first customer identity platform built for today’s apps, tomorrow’s AI agents, and everything in between.
Today’s customers expect more and trust less
This is especially true in the Retail and Financial Services sectors, where customer trust and data security are paramount.
73% of customers
expect brands to know their needs and deliver better experiences based on them.
SalesforceCustomer expectations are
redefining digital experiences
Businesses have to understand consumers’ unique needs, provide ease of use across all channels, and keep their data secure. To get the experience right, you have to get customer identity right.
Go live faster
A purpose-built CIAM solution helps development teams move faster, integrate emerging technologies like GenAI with less friction, and speed up product launches—all without sacrificing security or user trust.
Grow confidently
As your tech stack evolves, your Identity platform must keep up. An extensible CIAM solution lets you adapt faster, customize your login experience, and grow safely, without sacrificing security, compliance, or user experience.
Secure your AI agents
AI agents are changing how businesses operate, but they introduce new risks without the right Identity protections. Auth0 helps you securely integrate GenAI into your apps, making them both AI-ready and enterprise-safe.
Securing AI Agents | The New Identity Challenge
Whitepaper
Most IAM systems weren’t built for non-human users. This whitepaper explains how GenAI changes Identity and what security, product, and engineering teams must rethink to stay secure and scalable.
Why best-in-class apps choose extensible, developer-friendly customer identity
Increase efficiency
benefits
Speed up login and user management with pre-built tools, flexible frameworks, and simple integrations that fit your stack.
Customize login flows and scale user management globally, without extra complexity or delays.
Grow revenue
benefits
Launch products faster with tailored identity flows built for rapid development.
Optimize performance to handle growth without compromising reliability or user experience.
Secure every step of the journey and grow your retail business with seamless logins and smart protection that stays out of the way.
Strengthen security
benefits
Stay ahead of regulatory requirements with compliance support designed for modern security needs.
Meet financial services standards with advanced security, fraud prevention, and compliance built for the sector’s needs.
Why Auth0?
Speed up development, boost security, and stay ahead of threats with customizable, scalable authentication—no passwords required.
300% increase in net new loyalty customers
plus higher revenue for Cinepolis after modernizing customer identity.
3 months faster time-to-market
for Kiva by streamlining Identity and accelerating new product development.
Nearly 100% conversion rate for new sign-ups
across B2B and B2C users at Snyk after deploying scalable, modern Identity.
Expand your Customer Identity strategy
Find more practical resources to help you deliver better user experiences, stronger security, and faster growth.
Blog
How development leaders can make authentication an innovation engine
Whitepaper
Customer identity Buyer's Guide
Ebook
Accelerating success: Build and scale market-leading products faster
Whitepaper
Why customer identity?
Blog
Innovation ignited: How to start your digital Identity management journey
Ebook