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Optimizely-Generated Audience for Backwards Compatibility

__How taking control of customer identity catalyzes business growth, improves efficiency, and reduces risk.__

Existing at the intersection of security, customer experience, and analytics, Customer Identity is a set of solutions built to help organizations balance convenience, privacy, and security for every type of user who needs access to their applications and services.

In this whitepaper, you’ll learn how a Customer Identity solution can catalyze growth by optimizing customer experiences, shorten time to market by increasing developer efficiency, and reduce compliance costs by effectively managing customer data.