Using Identity Management to Drive Product Growth

In recent years, Product Managers have become the darlings of the tech industry. According to Hired’s 2017 Salary Report, it’s now the highest salary position in technology across Australia and the United States. As the critical liaison sitting between engineering and the business, companies are looking to the product team to drive accelerated growth.

But how does a Product Manager really drive growth? Ian McAllister, Director of Airbnb, answered this on Quora. He believes it is the ability to think big, communicate, simplify, prioritise, forecast, execute and understand. Auth0 is seeing their product team customers drive growth through Identity Management initiatives to drive:

  • Personalized user experiences
  • User clustering
  • Ideal users for product feedback interviews

Watch Martin Gontovnikas, VP of Growth and Marketing at Auth0, in this webinar as he discusses specific ways to utilize IAM solutions to drive product growth.


All Webinars

Using Identity Management to Drive Product Growth
An Insurance Story, Identity and Digital Transformation
Identity Reinvented. Or Not.
Identity Puts the "I" in CISO
The Need for Universal Identity Management with 451 Research
Don't Compromise on Identity Because of GDPR Compliance Webinar
Architecture & Identity Part II: 3 Consumer IAM Examples
Architecture & Identity Part I: 3 IAM Examples
Forrester |  Total Economic Impact of Auth0 Webinar
The Jobs-to-be-Done (JTBD) Framework
12 Fake GDPR News
Risks Posed by Legacy Authentication
Legacy Authentication Is Not Enough
Intro to OpenID Connect
Intro to Guardian MFA and Breached Password Detection
Digital Transformation Beyond the Hype

Never Compromise

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