Ship AI agents, not identity work
Your next competitive advantage is built on AI—not on rebuilding the identity layer. Offload the identity work, so your dev team can focus on shipping agents faster.

Builders’ paradox: Agents get more advanced, but your team’s velocity slows.
As agents take on more responsibilities, how do you keep the extra identity work from slowing down every new release?
3-5 months
The average time that is added to an AI agent’s deployment timeline due to security reviews and the implementation of identity guardrails.
RAND Corporation€1-2 million
The estimated maintenance cost over five years for a self-built authentication system.
GitNation88%
of AI agent projects never make it out of the pilot phase and into production. The top cited reasons aren’t “bad AI”, but integration complexity and identity governance.
LenovoRemove identity work from the
critical path
As agents get deployed more widely, the auth work around them grows quickly. Here’s how Auth0 helps organizations from slowing down.
Go from maintenance to innovation
Your best engineers are likely rebuilding identity for every new AI pilot. Standardizing it in one place removes that repetitive work, so your team can focus on the core product.
Learn how
Enable agents to do more, faster
As AI agents move to executing actions on behalf of human users, teams end up building one-off integrations that don’t scale. Define permissions once and apply them across multiple systems.
Learn how
Stop rebuilding identity for each new release
When identity is handled in one place, teams don’t have to revisit it with each new release. Keep your dev team focused and moving without repeat work.
Learn how
Ship secure products faster with AI
Gareth Davies, CPO at Auth0 and Michele Catasta, President and Head of AI at Replit, explore what radical velocity actually looks like in the agentic era.
Build and scale AI experiences in your industry
Retail & ecommerce
Stop losing customers to checkout friction
Fragmented identity kills conversion and loyalty. Auth0 enables adaptive authentication and fine-grained authorization across touchpoints without custom work.
Learn moreConvert traffic without sacrificing fraud controls
Authorize pricing agents and personalized offers
Deliver personalized commerce at scale
Financial services
Support complex actions without slowing delivery
Hardcoded rules and fragmented systems don’t scale with automation. Auth0 ties each transaction (human or AI-driven) to verified identity with built-in audit trails and compliance controls.
Learn moreAuthorize agent-driven transfers, trades, and payments
Replace brittle rules with centralized authorization
Scale automation without compliance stress
Healthcare
Modernize workflows without rebuilding systems
Manual identity stitching creates risk. Auth0 enables more secure, automated workflows across providers while supporting accountability and HIPAA compliance.
Learn moreAutomate patient data access more safely
Cut dev time building custom compliance infrastructure
Deploy autonomous workflows with a clear audit trail
Why leaders choose Auth0
Each new feature leads to more edge cases, logic, and identity work to maintain. Auth0 moves that work out of your code and into a centralized layer, so you define it once and reuse it across multiple features or edge cases.

Zapier saved one engineer’s work time per month on authorization maintenance tasks, freeing up time to invest in new product functionality and features.

Bluetooth SIG empowered a team of 17 engineers to do the work of 50 by offloading identity management to Auth0, reclaiming countless hours for core mission-critical projects.

GrandVision built an omnichannel retail experience for millions of customers across 40+ countries by deploying a seamless, “invisible” identity layer.
Frequently asked questions
How do I give AI agents the right permissions without hardcoding?
Hardcoding permissions is fast, but it fragments control and slows scale. Auth0 lets agents act more securely on behalf of users with centralized authorization. Policies evolve without code changes, and each action is auditable.
Can I treat AI agents like regular users?
Not exactly. Agents act continuously and across multiple systems on behalf of many users. Roles multiply, accountability blurs, and traceability becomes tricky. Auth0 provides patterns for modelling agents distinctly, so each action is intentional and auditable.
What happens if authorization lives outside the identity layer?
Authorization in downstream services or app code works temporarily but fails at scale. Every new capability increases surface area and drift. Auth0 centralizes authorization in the identity layer, keeping policies consistent, adaptive, and auditable.
How does Auth0 help move AI agents from pilot to production?
By combining secure identity, fine-grained authorization, and centralized control, Auth0 enables agents to act safely and autonomously at scale. Teams ship faster, reduce rework, and gain confidence in every deployment.
Can Auth0 integrate with my existing systems and APIs?
Yes. Auth0 works with any AI agent or application that makes API calls, including first-party APIs, external services, and third-party AI platforms. Integration is seamless and maintains auditability across your stack.
How does Auth0 help ensure AI agents comply with privacy and security standards?
AI agents often handle sensitive user data, making compliance critical. Auth0 enforces fine-grained authorization, audit trails, and identity verification for agent actions, helping you meet your regulatory requirements like GDPR, HIPAA, and SOC 2.
Can AI agents securely access multiple applications or APIs?
Yes. Auth0 enables cross-app and cross-service access for AI agents while enforcing centralized policies. Agents can request only the data and actions they need, reducing risk and maintaining traceable, auditable access across your stack.
How do I scale AI agent deployments without increasing security risk?
Scaling agents can quickly increase your attack surface if authorization isn’t centralized. Auth0 moves identity and permissions into the platform so that new agents can onboard quickly, policies can evolve automatically, and teams can retain complete oversight and auditability.
Start your journey with Auth0
Get best-in-class customer identity, with security built in️.