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Companies That Use SaaS Components Innovate and Launch Products Faster, According to Auth0 Survey

Developer input on purchasing decisions critical for productivity and satisfaction

Last Updated On: September 15, 2021

BELLEVUE, Wash. – Oct. 21, 2020 – The Auth0 Identity Platform, a product unit within Okta, today announced the results of a global survey entitled, "How Development Teams Purchase SaaS," sponsored in partnership with Bessemer Venture Partners(1). This digital research survey, operated by SD Times—encompassing respondents from a range of company sizes, industries, regions, and roles within an application development team—revealed two trends: Companies that implement more SaaS components innovate faster than those that don't, and those that do innovate faster are relying more heavily on developer teams for input in SaaS purchasing decisions.

Building software has become a necessity for companies to stay competitive in today's highly cloud-dominated market. SaaS components like authentication, monitoring, and payment processing provide invaluable building blocks to development teams, enabling them to build applications faster and smarter. The survey findings show a correlation between using SaaS components and speed and frequency of releasing new services, including:

  • More than half of survey respondents (51%) who released new features once a month or faster used SaaS components in more than half of their applications.
  • 80% of respondents who released new features more slowly (between 1-12 months) do not use SaaS components in the majority of their applications.
  • Using SaaS components for 'time savings and agility' was cited as the number one reason why they are implemented (76%), followed by 'features and functionality,' and 'utilizing technical expertise.'

There is still tremendous market opportunity for SaaS component integration that remains untapped, and 58% of respondents say their companies will increase investment in third-party SaaS services over the next year. The application components cited as being the most burdensome to build in-house were: 1) Payment processing; 2) Authentication; 3) Data Management and Storage. Implementing SaaS components for each function are well worth the investment. Of the respondents that use a SaaS platform for authentication, 83% cited a reduction in time-to-market.

"As early investors in the category, we've been stunned by the massive growth of cloud computing this year, especially during these challenging times," said Ethan Kurzweil, partner at Bessemer Venture Partners. "2020 provided evidence that the cloud is the underlying foundation to digital operations and delivery of software. Now more than ever, enterprises across the globe need to integrate SaaS components to save time, cost and deliver on product innovation. Auth0's survey underscores the value and role developer platforms play in driving the speed and value of software development."

The way in which SaaS components get selected was also an overriding theme of the survey, revealing that developers care greatly about being consulted in SaaS component purchase decisions. The survey also found resounding results around the way in which these companies are integrating development teams' feedback into their SaaS purchasing decisions. Having a say in which SaaS components are selected matters to 91% of developers and results in a vast majority citing overall job satisfaction (88%) and increased productivity (87%).

"The purchasing power [of SaaS components] isn't held exclusively by the executive team at Toast, but rather it's a collaborative effort between the development team's recommendation and the business's requirements," said Chance Kirsch, staff software engineer at Toast.

"Auth0 was founded on the idea of empowering developers so they can focus on innovation that matters for their customers. This survey only amplifies that belief, and it's fantastic to see their increasingly influential role at their companies when making important business-driving decisions," said Shiven Ramji, Chief Product Officer at Auth0. "This survey reinforces the power that SaaS components have on overall productivity and team collaboration. We are still in the early days of adoption, and services like authentication will continue to see increases in adoption, especially as the use of SaaS components becomes ubiquitous."

Operated by SD Times, this was a blind online survey to a global audience of 352 respondents, 64% from North America, 20% from EMEA, 15% from APAC, and 1% from South America. For more detailed information, please visit Auth0's Resources page to download the full "How Development Teams Purchase SaaS" survey results.

(1): Bessemer Venture Partners is an investor of Auth0.

About Auth0

Auth0 by Okta takes a modern approach to customer identity and enables organizations to provide secure access to any application, for any user. Auth0 is a highly customizable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. For more information, visit

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