Today, we’re excited to introduce the new icon and wordmark for Auth0 by Okta! We believe the new icon better reflects Okta’s strategy and the relationship between Workforce Identity Cloud, Customer Identity Cloud, and the Auth0 platform.
Read on to learn a bit about the meaning behind it.
Why the Change?
First, let’s call out what is not changing — we have not changed any URLs, APIs, or code libraries. “Auth0 by Okta” is still the same platform you know and love, and the Auth0 name remains.
With the new wordmark and icon, we reflect how the Auth0 technology is an integral part of Okta’s success and strategy. These updates evolve the Auth0 by Okta logo and wordmark to feel like part of the Okta brand family, using the Okta font and rounded shapes.
This new icon brings Auth0’s heritage forward into its place as a foundational technology of Okta and its flagship product line — Okta Customer Identity Cloud.
New Wordmark and Icons
As a reminder of our structure, here’s how to look at it:
- “Okta” is one company — The World’s Identity Company.
- “Okta Workforce Identity Cloud” is our flagship IAM offering. Its icon alludes to the way you can bring together disparate technologies that enable your people to do their best work, all while creating a safe perimeter.
- “Okta Customer Identity Cloud, powered by Auth0” is our flagship CIAM offering. Its icon is an evolution of the Auth0 logo and alludes to the way you can bring together amazing experiences that are personalized to the individual, all while protecting their Identity. It carries the Okta brand promise of enterprise-level scale, support, and expertise.
- “Auth0 by Okta” is the technology that powers Customer Identity Cloud. Developers will continue to see this name in the code and APIs, as well as developer resources and tooling. We use the same icon as Customer Identity Cloud.
Note: Because Customer Identity Cloud and Auth0 by Okta are the same technology, you’ll likely encounter both names.
What to Expect
You’ll notice changes to display names and icons throughout the experience and in communications. As we update things over the coming months, you may encounter both the old and new visuals. We appreciate your patience as we change these elements on a rolling basis.
What You Need to Do
If you’re a customer, you do not need to do anything. There won’t be any interruptions to services based on these changes. If you’re a partner who needs these icons to update your co-marketing materials, please contact partners@okta.com.
About the author
Mimi Chakravorti
VP, Brand - The Studio - The Studio
I help define the Okta brand and bring it to life. I’m a part of the Brand Team within the Studio that works on brand strategy, naming, brand management, brand messaging and research. I am excited to help build our brand that not only reflects who we are today, but also helps us define our future.
I’ve spent most of my career helping some of the world’s biggest companies create their brands and tell their stories. Having done stints in advertising, research and media, most recently I was at Landor & Fitch, a leading global branding agency.
I’m a San Francisco Bay Area native and have lived in London and New York before finding my way back to the East Bay- Lafayette, to be exact. When I’m not working, I'm most likely running after my two young kids.