Better User Experiences, Stronger Security

Customer expectations are higher than ever. They want security, convenience, and personalization, all without friction. Businesses need to deliver seamless experiences while keeping user data safe. The challenge? Balancing security with ease of access.

At Auth0, we believe you shouldn’t have to choose between security and experience. That’s why we’re introducing innovations that strengthen security and improve user experience—before, at, and after login.

Powerful New Features for Secure, Seamless Login

Today’s businesses need to build trust with their users. Customers expect engaging experiences, convenient journeys, and secure digital platforms. Before they give you their business, they need to know that you can cater to their unique needs, provide ease of use across multiple channels, and protect their data and sensitive information. When security and user experience are seamlessly integrated, customers engage more, businesses grow, and digital experiences become effortless. And that starts with getting identity right.

We’ve updated the authentication journey to help businesses deliver trusted, customized experiences while keeping users safe.

Before login: greater flexibility with Tenant Access Control

Security starts before users even log in. Tenant Access Control (Generally Available, March 2025) helps protect applications and APIs from threats like denial-of-service attacks. Stopping lousy traffic before it reaches your applications prevents disruptions and keeps them running. This feature allows organizations to create granular policies to manage access and mitigate threats, giving them more control over protecting their applications and users.

At login: Advanced Customization for Universal Login

The login box is often the first interaction users have with your brand and the one they repeatedly return to as they continue engaging with it. Now, with Advanced Customization for Universal Login (Early Access, February 2025), businesses can control every piece of their login experience while leveraging Auth0’s security and built-in authentication process. Create pixel-perfect experiences and tailor every detail to match your brand with the same built-in security Auth0 is known for.

After login: strengthen security

Security doesn’t stop after users are logged in. We’re introducing key enhancements to secure the entire customer journey:

• FAPI 2 Certification (Achieved, March 2025) strengthens API security with financial-grade protections that prevent transaction tampering and data leaks within our Highly Regulated Identity product.
• Client-initiated backchannel Authentication (Generally Available, April 2025 and now included in Enterprise plans) enables a client application (e.g., call center system, POS terminal, autonomous AI agent) to initiate the authentication process on behalf of the customer, making authentication easier.
• Native to Web SSO (Early Access, April 2025) keeps users signed in as they move between mobile and web apps, eliminating unnecessary logins (and frustrated customers!).

Identity Is the Key to Better Experiences

In the past, businesses struggled with trade-offs, prioritizing security at the expense of user experience or vice versa. Modern identity removes that compromise, ensuring that security enhances, rather than hinders, customer experience.

Businesses that get identity right can deliver effortless logins, personalized interactions, and enterprise-grade security without slowing growth. These latest innovations make it easier than ever to:

• Protect against fraud and unauthorized access
• Build seamless, branded login experiences
• Maintain compliance with industry standards
• Enable flexible, secure authentication
• Keep users signed in across platforms

Get Started Today

Auth0 makes identity simple, scalable, and more secure. These latest innovations help businesses stay ahead by offering users the frictionless, secure experiences they expect.

Stop building identity from scratch. Start building with Auth0.

Learn more about these updates in our documentation or contact our team today.

Any products, features, functionalities, certifications, authorizations, or attestations referenced in this material that are not currently generally available or, have not yet been obtained, or are not currently maintained may not be delivered or obtained on time or at all. Product roadmaps do not represent a commitment, obligation, or promise to deliver any product, feature, functionality, certification, or attestation, and you should not rely on them to make your purchase decisions.