For consumer-facing companies, a great user experience is key. Learn how you can deliver a pain-free login process and cater to your customers' desires with social data using Auth0.
The good news is that Auth0 is here to help you put your customer data to work. Not only does Auth0 make authentication simple and pain-free for your developers, but when you use features like social authentication and rules, you’ve got the tools to build robust profiles for your customers. When you have data on what your customers’ preferences are, you have the keys to market to them in a much more powerful way.
Your users expect a great experience in your application, and with Auth0 you can make the authentication process for them very smooth. Our Lock widget is battle-tested and backed by data, which means your users get only the best.
Social data is allowing many companies to get to know their customers in a better and more meaningful way than ever before. When a user chooses to authenticate to your application with a social provider like Facebook, Google, or Twitter, you have a choice over which pieces of their social profile you’d like to request they disclose. When this data is shared with you, it allows you to enrich the profiles you hold for your customers, which opens up a lot of possibilities for targeted marketing.
Are you selling women’s clothing that you know is most popular amongst 25 – 34 year olds in Europe? With the enriched user profile information you get from social providers, you have tools to offer your products directly to this specific segment and not waste any effort marketing to those who likely won’t be interested.
Implementing social login and collecting profile information can be challenging when it needs to be done from scratch, but with Auth0 it’s as easy as flipping a switch. You can use any social provider you want and can easily specify which pieces of information you’d like your customers to disclose.
Customer identity is key, and with Auth0 it’s easy.
Progressive profiling is a way to collect small amounts of user information over time. Instead of requesting that users provide everything at once, you instead prompt them to answer just one or two questions each time they log in. If you’ve ever used LinkedIn, you’ve likely seen progressive profiling at work already. With LinkedIn, you’re not forced to provide every conceivable piece of information all at one time, but rather you answer questions over time.
With Auth0, you’ve got full control over your users’ profiles. This means you can check what information you’ve already collected for your users and prompt them to answer anything that is missing each time they authenticate in your applications. This means you get all the data you need, all while providing your customers with a frictionless experience.
When thinking about UX, it might be tempting to consider only what your users see and interact with once they are inside your application. However, a great UX starts even before that at the very first place they get to: the login box.
When you use Auth0, you get our beautifully designed and thoroughly battle-tested login widget called Lock. Providing end users with a great experience was the priority when we developed Lock, which you get to pass on to your customers directly. Not only is Lock nice to look at, but the way it functions is backed by data. For example, we did some testing and achieved a 40% increase in our own signup conversion rate simply by changing the social login buttons to show text instead of just an icon. We want you to benefit from our findings, so we changed Lock’s default settings to have full-text social login buttons enabled for all users out of the box.
Auth0 lets you get rid of this pain completely when you implement single sign-on (SSO). With your applications authenticating against a central SSO service, your users only need one set of credentials to log in to each of your apps. This is a huge benefit for your entire organization and is a great user experience improvement because it immediately reduces the friction your customers encounter when using your applications. Less friction = better business.
Auth0 provides you a truly web-scale platform that can handle in excess of 11,000 authentication requests per second. This means you can rest assured that logging into your website or app will not be a challenge for anyone on your big event day.