identity & security

Benefits of Single Sign-On (SSO)

Simplify logins, boost security, and enhance productivity with the power of Single Sign On!

Oct 18, 20248 min read

Introduction

Are you tired of juggling a bunch of usernames and passwords just to get your work done? You’re not alone. In today’s world, where we use so many different apps and services, keeping track of login details can feel like a full-time job.

Enter Single Sign On (SSO), a simple yet powerful solution that lets you access all your apps with just one login. Let’s dive into what SSO is and why it’s such a game-changer for businesses.

What is SSO?

You may have already used SSO without realizing it. Whenever you log into a website that leverages identity providers such as Google, Facebook, or Apple (to name a few), that is single sign-on in action.

SSO is a fancy term for a straightforward concept: log in once, and you’re good to go across all your apps. Whether it’s checking your email, collaborating on a project, or logging into your CRM with SSO, one login gets you everywhere you need to be. It’s like having an all-access pass to everything you need for work.

How Does SSO Work?

When SSO is enabled, and you attempt to authenticate to App A, you are sent to the authentication server to provide your credentials. Once authenticated, you are redirected back to App A and signed in. If you then access any other services (for example, another app) connected to the same auth server, you will be immediately authenticated into this application.

SSO authentication and how it works

Read more about SSO authentication and how it works.

Benefits of SSO

Now that you have a general understanding of what SSO is, let’s take a look at some of the benefits.

Enhanced User Experience

Remembering a bunch of different passwords is a hassle. With SSO, you only need to remember one password. No more struggling to recall if your password for App A has a special character or if App B requires an uppercase letter. Log in once, and you’re in — it’s that simple.

Goodbye, Password Overload

Keeping track of passwords can feel overwhelming. While a password manager is an option, SSO puts an end to needing scores of passwords. By reducing the number of passwords you have to remember, it’s less likely you’ll get locked out or end up using the same password everywhere (which, let’s be honest, isn’t very safe).

Get to Work Faster

SSO saves you time. Instead of typing in different credentials every time you switch apps, SSO gives you instant access. It’s like walking through an open door instead of fumbling for keys — you get to work faster and with less hassle.

SSO providers also typically provide a dashboard with all of the apps you have access to. Open the dashboard, select your app, and you’re in.

Boost Security

You might think that having one login for everything sounds risky, but SSO actually makes your business more secure. Here’s how:

One Secure Login Point

With SSO, all your logins are managed in one place. This means your IT team can keep a close eye on things and quickly respond if something looks suspicious. It’s like having all your valuables in one safe instead of scattered around the house.

Reduced Chance of Phishing

Phishing scams — fake emails trying to steal your info — are a big problem. But with SSO, you’re not entering your password over and over, so you’re less likely to fall for a phishing trap. Fewer logins mean fewer chances for scammers to trick you.

Add Extra Security with MFA

Most SSO solutions let you add Multi-Factor Authentication (MFA), which provides another layer of security by requiring more than just a password to log in. Maybe you’ll need to enter a code sent to your phone or scan your fingerprint. This extra step makes it much harder for hackers to get in, even if they have your password.

Lighten the Load on Your IT Team

SSO isn’t just great for users. It's also a lifesaver for your IT department. Managing user accounts and passwords can be a real headache, but SSO makes it a breeze.

Easier User Management

With SSO, your IT team can manage who has access to what from a single dashboard. Need to give new employees access to all the tools they need? Done in a few clicks. Need to remove access when someone leaves? Just as easy. It’s all centralized, which saves time and reduces errors.

Fewer Helpdesk Calls

Did you know that up to 50% of helpdesk calls are for password resets? SSO cuts down on the need to reset your password, freeing up your IT team to focus on bigger issues and your employees to work on what truly matters. Less time resetting passwords means more time to solve real problems.

Smooth Compliance and Reporting

If your business is in a regulated industry (such as finance or healthcare), SSO can make compliance a lot easier. It keeps detailed logs of who accessed what and when, so when it’s time for an audit, you’ve got everything you need at your fingertips.

Scale Up with Ease

As your business grows, so do your tech needs. The good news? SSO grows with you. Whether you’re adding new apps or expanding your team, SSO makes it easy to scale up.

Integrates with What You Already Have

SSO solutions are designed to work with the tools you’re already using, whether they’re in the cloud, on your servers, or a mix of both. So, no need to overhaul your entire system — just plug SSO in and keep moving forward.

Works Across All Environments

Many businesses today use a mix of on-premises and cloud-based applications. SSO bridges the gap, providing a seamless login experience across all platforms. So, as you move more of your operations to the cloud, SSO keeps everything running smoothly.

Future-Proof Your Business

By implementing SSO, you’re setting your business up for success as you grow. No matter how many new apps or services you add, SSO will be there to keep everything secure and accessible, ensuring your team can stay productive without getting bogged down by tech hurdles.

Better Collaboration with Partners

If your business works with external partners or clients, SSO can make those relationships smoother and more secure. Here’s how:

Secure Partner Access

SSO lets you extend secure access to your partners without compromising your internal security. You control who sees what, so everyone has the access they need — and nothing more.

Easier Collaboration

When your partners can log in easily without juggling multiple credentials, it’s easier to work together. Whether you’re sharing documents or managing a project, SSO makes collaboration a breeze.

Challenges

For all of its amazing benefits, SSO is not without its challenges. Understanding these considerations can help you plan effectively and ensure that your SSO implementation is successful. Here are a few to keep in mind:

Single Point of Failure

SSO centralizes authentication, so if the SSO system goes down, users may lose access to all connected applications. This is why high availability coupled with redundancy for your SSO solution is critical to reduce downtime. High availability means the system is always on and available no matter what happens. Redundancy enables high availability by acting as a backup plan in the event of failure to ensure the services remain functional.

Setup and Integration

Integrating SSO into existing applications can be complex and time consuming, especially when dealing with a mix of legacy and new systems. Careful planning and coordination between IT teams and application owners is crucial to ensure a smooth implementation.

Security Risks

While SSO can enhance security, it can pose a risk if not properly managed. If an attacker gains access to a user’s SSO credentials, they could potentially access multiple applications. Implementing strong authentication methods, such as MFA, is essential to mitigate this risk.

User Adoption and Training

Users need to be educated on how SSO works and the importance of keeping their credentials secure. Without proper training, there may be confusion or resistance — especially in less tech-savvy organizations.

Conclusion

SSO isn’t just a buzzword. It’s a powerful tool that can make your business more efficient, secure, and scalable. By simplifying the login process, reducing security risks, and lightening the load on your IT team, SSO can help your business thrive in today’s fast-paced digital world.

If you’re not using SSO yet, now’s the perfect time to start. Whether you’re a small business looking to grow or an established company ready to streamline operations, SSO can give you the boost you need to stay ahead of the curve.