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Account Security

One-Size Doesn’t Fit All

How innovation, customization can still speed time to market (and increase ROI)

May 16, 2019

The unisex t-shirt — fits everyone, right?

You know it doesn’t. Not all your employees. Not all your customers.

But you got the bulk rate, so it’s good for the bottom line, right?

Unlike the t-shirt targeted for donation, one-size-fits-all identity can’t just be put to other uses. Your teams will be forced to come up with workarounds, delaying your time to market while driving up maintenance costs — and stealing your team away from your core business while shrinking your team’s innovation bandwidth to a trickle.

Doing identity wrong can lead to sleepless nights, poor user experiences, brand challenges, data-privacy-related fines, and security threats. Doing it right can enhance any digital transformation effort, reduce development costs and maintenance overhead, and provide revenue-enhancing customer experiences.

Ideally, your identity solution adapts to your end users’ needs (even if they don’t know what they are yet) rather than the other way around.

An identity management solution can set you up for steady growth

"Unlike the t-shirt targeted for donation, one-size-fits-all identity can’t just be put to other uses."


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Implementing at Future-Speed

During due diligence, many of our customers share that competitor’s proofs-of-concepts can take months to execute and implementations, particularly in the B2B and B2C space can take longer even with just minimal customization. This time loss quickly negates the benefits of the one-size-fits-all solution. Auth0 believes that organizations should be entitled to the best of both from their IAM provider: value from day one out-of-the-box with the ability to easily adapt and customize over time — several key areas stand out:

Scaling for Steady Growth and Spikes

Internal IAM solutions leveraged for external purposes often fail due to required scale.

Enterprises may manage tens, hundreds, or thousands of employee identities with an internal IAM, but customer identities can range well into the millions or even billions. The need for scale might be slow and steady, but customer use might spike during specific times of the year, say with the Super Bowl, like with Auth0 customer fuboTV. A flexible IAM solution can easily accommodate dramatic shifts in need.

Increasing Account Security

When it comes to employee identity and data created within internal applications, ownership belongs to the business. Customer identities created across sites and applications ultimately belong to consumers.

But while brands must gain permission to capture and collect consumer identity data, once a customer’s identity is on a business' property and his/her information is stored in its database, that business is responsible for protecting that customer’s data.

"When it comes to employee identity and data created within internal applications, ownership belongs to the business."


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Using a third-party identity expert like Auth0 makes it easier for companies to protect end user data because the company no longer needs to remain current with the cryptographic algorithms and best identity security practices — Auth0 does it for them. And we’re regularly tested by third-party assessors to maintain certifications like ISO 27001, ISO27018, SOC 2, HIPAA, and others — all while enabling our customers to create user experiences tailored to their customer’s needs As our customer Chief Medical Officer Narath Carlile explains, “In creating a collaborative environment for you and your loved ones, we wanted to have the best level of security and authentication that’s available in the industry today. That’s why we partnered with Auth0.”

Improving User Experience

Seamless authentication experiences across multiple brands can be easy with Auth0, as is coming up with solutions that may seem ‘impossible,’ like the Single Sign On for Microsoft products using G Suite Auth0 helped create for Sprinklr. We know that some logins need to rely on username/password, while others need social login, or end-user-specific solutions. We’ve even been recognized by Frost & Sullivan for our innovative approach to identity. We know your customer needs aren’t static, so we’ve created a solution that can give you out-of-the-box functionality within days that can be customized to your evolving needs.

Balancing Security and User Experience Doesn’t Have to Hurt.

Revisiting digital strategies and balancing user experiences can conjure up some painful experiences, but you can have an identity solution that suits your needs now — and the ones your future will demand. A “best-in-breed” solution doesn’t try to force your organization to fit into their identity sizing. You know best your organization’s specific challenges, goals, legacy infrastructure, culture, team skills, etc, so you should be in control, with a solution adapts to your evolving needs. If you’re ready to shift to a “best-in-breed” solution, please reach out to

About Auth0

Auth0 by Okta takes a modern approach to customer identity and enables organizations to provide secure access to any application, for any user. Auth0 is a highly customizable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. For more information, visit

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