Personalized Onboarding in Seconds
Snyk uses Auth0 for two primary use cases: the individual developers who are the end users and the enterprise connections with large customers. Each group has different identity requirements, but Auth0’s platform has no problem accommodating this diverse set of needs. “It’s really easy for us now to manage the identities of users coming in through different logins because of Auth0’s solution,” says Kotliar.
Enterprise B2B connections typically employ Single Sign On (SSO) or Azure AD. “Big enterprises have their own IdPs, and they want to have their own role-based permissions in their organization, and they want to decide for all their users what they should consume on different apps like Snyk,” Kotliar says.
B2C users, on the other hand, use social logins such as GitHub, Bitbucket, and Google. The advantage of this type of login is that it removes all barriers to conversion, as Snyk’s team can attest. “The first time I logged into Snyk, without any prior knowledge, it was super easy,” Furmanski says. “Just going on the website, choosing what social provider to log in through, and then being launched into the platform.” Kotliar agrees: “The whole process of onboarding users at Snyk takes just seconds. It’s really fast and really easy.”
This ease of use has given Snyk’s platform a conversion rate of nearly 100% for new sign-ups. Furthermore, the team is confident that if they need to add new login options to meet customer needs, it won’t present a problem.