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Account Takeover Attacks Are Surging — Stop Them With AI-Powered Fraud Defense

Auth0 + Sift integration delivers real-time, risk-based fraud detection and prevention while enabling frictionless logins for legitimate users.

Apr 29, 20252 min read

Nearly $13 billion — that’s how much account takeover (ATO) fraud cost businesses in 2023 alone. This isn’t just another alarming stat — it’s a wake-up call for any organization managing user accounts. Industries like e-commerce and financial services are feeling the heat, with ATO attack rates spiking 36% and 10% year-over-year, respectively.

The methods behind these attacks aren’t new: stolen credentials from data breaches, phishing attacks, and malware are still the go-to tools for fraudsters. What is new? The scale, sophistication, and speed of these attacks. And traditional defenses—CAPTCHA, static rules, even MFA—aren’t enough on their own.

What you need: Real-time, AI-driven fraud defense

That’s where Auth0 + Sift comes in. Together, they deliver real-time, risk-based fraud detection and authentication at scale. With the pre-built integration, businesses can achieve robust ATO defenses quickly and with minimal engineering lift.

With the Auth0 extensible identity platform and Sift’s AI-powered risk engine, you can automatically score risk, trigger adaptive MFA, and block bad actors—without slowing down your trusted users.

Auth0 + Sift integration

Check out the solution brief to learn how to stay ahead of account takeover attacks

Download Auth0 + Sift integration solution brief to discover:

  • Why real-time, AI-powered risk assessment is essential to stop ATO fraud
  • How the Auth0 + Sift integration works
  • A real-world example from a global e-commerce platform
  • Key outcomes: reduced fraud losses, enhanced user experiences, and increased operational efficiency

About the author

Linda Gong

Linda Gong

Product Marketing Manager

Linda Gong is a Product Marketing Manager for Orchestration at Okta, where she leads go-to-market strategy for Okta Workflows and Auth0 Extensibility. With a background in demand generations and marketing analytics, she brings a data-driven mindset to messaging, product launches, and driving adoption. When she’s not crafting product narratives, you’ll likely find her hunting down the best local coffee shops or planning her next travel adventure.View profile