close icon

Auth0 Announces New Country Manager in Japan

New hire will drive growth to maximize potential for the region.

November 27, 2018

BELLEVUE, Wash. and TOKYO – November 27, 2018 – Auth0, a global leader in Identity-as-a-Service (IDaaS), today reinforced its commitment to growth in Japan with the addition of Jun Fujita to its team. As Country Manager based in Tokyo, Mr. Fujita will be responsible for reaching Auth0’s revenue and growth targets, further building the Auth0 KK team, and driving strategic business development activities.

Japanese companies are investing aggressively in digital transformation and are expected to spend at least $5.8 billion on cloud services in 2018; and experience the second fastest growth in public cloud services spending worldwide over the next five years, according to IDC. Given this trend, Japanese companies and their customers, partners, and employees are confronting the challenges of complex authentication and authorization, representing a tremendous market opportunity for Auth0.

Earlier this year, Auth0 announced a $55 M Series D funding round, which included significant investment from World Innovation Lab (WiL), a leading firm known for its expertise in the Japanese market. Auth0, under Mr. Fujita’s leadership, will work closely with WiL to aggressively expand its go-to-market strategy and execute its longer-term vision for the region.

“The continued support of WiL and the addition of Fujita-san to our team provides a great foundation for us to really spread our wings in Japan,” said Eugenio Pace, CEO and Co-founder of Auth0. “There is no denying that the appetite for identity and access management in Japan is present and growing. We are ready to take advantage of this opportunity to build our market leadership position.”

“Auth0 is well-positioned to support Japanese companies' digital transformation with its authentication and authorization solution, a critical component of any digitally-native business and their processes,” said Tsune Shirota, Partner at WiL. “Auth0 certainly has the technology innovation and now the leadership to be very successful there.”

Mr. Fujita has nearly 20 years of experience in the IT industry, focusing specifically on enterprise customers in Japan. As former country manager for Elastic and Github, he brings valuable knowledge of strategic planning and regional growth initiatives to the role.

“Auth0 is a very unique company that I feel so lucky to join,” said Mr. Fujita. “The company has already gained several key customers here, and I look forward to continuing this momentum and contributing even more to our success.”

Auth0’s focus on Japan represents another step in the company’s global expansion plan. Having recently announced significant momentum in Australia and New Zealand, Auth0 is poised to command a more prominent share of the greater Asia-Pacific region.

About World Innovation Lab

World Innovation Lab (WiL) connects entrepreneurs with corporate resources to build global businesses. WiL is a multi-stage venture capital firm that invests in consumer and enterprise technology companies. With a deep network of global corporate partners, the firm is committed to providing startups with unparalleled investment and partnership opportunities. Recent investments include Auth0, Automation Anywhere, BirdEye, ClearMotion, Digital Shadows, Doctor on Demand, Intertrust, Mercari, Soracom, PeerStreet, and TransferWise.

World Innovation Lab's foundational platform includes the Japanese government investment arm and over 25 Japan leading corporations such as Sony, Nissan, 7-Eleven, ANA (All Nippon Airways), Suzuki, Mizuho Bank, Daiwa Securities, Itochu, NTT, and KDDI. In addition to venture investment, WiL also collaborates with the world’s leading companies to incubate new businesses and to create spin-offs and joint ventures.

About Auth0

Auth0 by Okta takes a modern approach to customer identity and enables organizations to provide secure access to any application, for any user. Auth0 is a highly customizable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. For more information, visit

Media Contacts:

Jeana Tahnk
Corporate Communications

  • Twitter icon
  • LinkedIn icon
  • Faceboook icon