BELLEVUE, Wash. — November 5, 2018 — Auth0, a global leader in Identity-as-a-Service (IDaaS), today announced that it is powering the authentication and login experience for Autotrader in Australia. Auth0’s Universal Identity Platform was built into the site’s foundation to create a secure transactional environment and facilitate a seamless user experience.

Launched recently, Autotrader, a subsidiary of Cox Automotive Australia, aims to be the de facto trusted resource for anyone looking to trade their automobile. With providing an optimal consumer experience and securing user identity as main priorities, Autotrader knew that identity management was a core element of its platform. Integrating Single Sign On to securely authenticate its users across Autotrader and its sister site CarsGuide, is just one example of how Auth0 is being used.

Another critical factor in selecting Auth0 was its ability to support Autotrader’s go-to-market strategy. Recognizing that its development teams are not experts in identity provided them with the freedom to outsource and focus solely on developing the product to its potential.

“Whereas building something internally would have taken weeks or months, we've used Auth0 to go to market with a really premium consumer experience for Autotrader in days,” said Jeremy Gupta, CTO of Cox Automotive Australia. “By reducing that overhead, we can focus effort towards initiatives that allow us to be quicker-to-market and are potentially revenue-generating. And the second business challenge is the brand and protecting it, which is why securing identity data is crucial.”

Speed of implementation is one of Auth0’s many competitive differentiators, enabling companies to quickly integrate identity management in a way that eases developer resources. The end result is an end-to-end authentication platform that offers key features, such as security, usability, and a fantastic customer experience.

“A large part of our growth in Australia is attributed to invaluable partnerships with innovative companies like Autotrader and CarsGuide,” said Eugenio Pace, CEO and Co-founder of Auth0. “Their decision rely on us for identity management and free up internal resources enabled them to get to market quicker, and also ensure they are providing their customers with a secure and seamless experience. We are excited to scale with them as they continue to gain market share.”

About Auth0

Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0's simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding billions of login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world.

For more information, visit or follow @auth0 on Twitter.

Media Contacts:

Jeana Tahnk
Corporate Communications

Kasia Hall
Matter for Auth0