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Branding Updates

Since Okta acquired Auth0 in 2021, we’ve been continually aligning and integrating our teams and technologies.

October 04, 2023

Today, we’re excited to introduce the new icon and wordmark for Auth0 by Okta! We believe the new icon better reflects Okta’s strategy and the relationship between Workforce Identity Cloud, Customer Identity Cloud, and the Auth0 platform.

Read on to learn a bit about the meaning behind it.

Why the Change?

First, let’s call out what is not changing — we have not changed any URLs, APIs, or code libraries. “Auth0 by Okta” is still the same platform you know and love, and the Auth0 name remains.

With the new wordmark and icon, we reflect how the Auth0 technology is an integral part of Okta’s success and strategy. These updates evolve the Auth0 by Okta logo and wordmark to feel like part of the Okta brand family, using the Okta font and rounded shapes.

This new icon brings Auth0’s heritage forward into its place as a foundational technology of Okta and its flagship product line — Okta Customer Identity Cloud.

New Wordmark and Icons

New Wordmark and Icons

As a reminder of our structure, here’s how to look at it:

  • “Okta” is one company — The World’s Identity Company.
  • “Okta Workforce Identity Cloud” is our flagship IAM offering. Its icon alludes to the way you can bring together disparate technologies that enable your people to do their best work, all while creating a safe perimeter.
  • “Okta Customer Identity Cloud, powered by Auth0” is our flagship CIAM offering. Its icon is an evolution of the Auth0 logo and alludes to the way you can bring together amazing experiences that are personalized to the individual, all while protecting their Identity. It carries the Okta brand promise of enterprise-level scale, support, and expertise.
  • “Auth0 by Okta” is the technology that powers Customer Identity Cloud. Developers will continue to see this name in the code and APIs, as well as developer resources and tooling. We use the same icon as Customer Identity Cloud.

Note: Because Customer Identity Cloud and Auth0 by Okta are the same technology, you’ll likely encounter both names.

What to Expect

You’ll notice changes to display names and icons throughout the experience and in communications. As we update things over the coming months, you may encounter both the old and new visuals. We appreciate your patience as we change these elements on a rolling basis.

What You Need to Do

If you’re a customer, you do not need to do anything. There won’t be any interruptions to services based on these changes. If you’re a partner who needs these icons to update your co-marketing materials, please contact

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