alisha-tingle

Alisha Tingle is a Senior Customer Advocate at Auth0 with 10 years of client-facing experience in the tech industry. In her role, she focuses on accelerating self-service customer growth, expanding self-service reach to developers, and generating enterprise growth. Outside of work, Alisha is passionate about teaching pilates and spending time with her family.

Senior Customer Advocate, DLG

Alisha Tingle

Discover how Auth0 is improving B2B plan flexibility with new Enterprise Connection options and M2M token add-ons based on developer feedback.

At Auth0, we do not just collect feedback; we act on it. Over the last few months, you have shared specific challenges regarding plan flexibility and the "price cliffs" that can occur when scaling. Our Customer Advocate team has taken those insights directly to our product teams to ensure our self-service B2B plans evolve alongside your actual needs.

*Note: If you want to dive into the full technical details and pricing of our B2B plan changes, you can [read the main announcement here](https://auth0.com/blog/auth0-b2b-plans-upgraded)*

Here are three major updates driven by your requests that are launching this month:

## 1. Proof of Concepts: Enterprise Connection on the Free Plan

**The Request:** You told us that testing an Enterprise Connection for a demo or POC felt like a significant barrier when you were not yet in production. You needed a way to validate your integration before committing to a paid tier.

* **The Change:** We have updated the **Free Plan** to include **one Enterprise Connection.**  
* **The Impact:** You can now build, test, and prove the value of your integration to stakeholders without any upfront cost.

## 2. Scaling Incrementally: Add-On Enterprise Connections for B2B Essentials

**The Request:** You highlighted that jumping from B2B Essentials to B2B Professional just to add a fourth or fifth connection felt like too large a leap for a growing business.

* **The Change:** We are introducing **Add-on Enterprise Connections** for the B2B Essentials Plan.  
* **The Impact:** You can now scale at your own pace. If you land a new client requiring SAML or OIDC, you can simply add that specific connection to your existing plan.

## 3. Machine-to-Machine (M2M) Token Add-Ons

**The Request:** Many of you needed to expand your backend service communication but didn't necessarily need the full suite of "Professional" features. You asked for the ability to buy only what you use.

* **The Change:** We are enabling **M2M Token Add-ons** for the B2B Essentials Plan.
* **The Impact:** This add-on provides the technical flexibility to increase service-to-service capacity without the overhead of a full plan upgrade.

## Help Us Build the Future of Auth0

These changes aren't just "new features" — they are the direct result of your input. Whether you are a nonprofit scaling your impact or a startup launching your MVP, your feedback is the most effective tool we have for making Auth0 better.

We are committed to keeping this dialogue open. If you see a way we can improve our plans or features to better support your build, we want to hear it.

**Continue to share your thoughts with us at:** [customeradvocate@auth0.com](mailto:customeradvocate@auth0.com).



You Talked, We Listened: How Your Feedback Shaped Our New B2B Plans


Rajat Bajaj

Rajat is a Senior Engineer at Okta focused on building developer experiences for Auth0. 
He's passionate about identity, security, and infrastructure and believes good architecture should feel invisible. 

Outside work, he enjoys art, great design, and the quiet genius of cats.

Senior Software Engineer

Discover the recent Auth0 CLI enhancements, built for deeper API coverage, interactive logs, and streamlined automation based on community feedback.


Auth0 CLI: Leveling Up Your Developer Workflow with Powerful Enhancements


auziros:jeana-tahnk

Jeana has been in the tech industry for 15+ years, both as a communications professional and writer. As Director of Global Communications at Auth0, she works with her internal team and external agencies to amplify the company's visibility worldwide and establish its leadership in the identity industry. When she is not working, she can most likely be found on a field watching one of her three kids playing sports, or cleaning up after her one-year-old retriever who chews everything.

Senior Director, Global Communications

Jeana Tahnk

Gartner Peer Insights Customers’ Choice distinction based on feedback and ratings from enterprise users

**BELLEVUE, Wash. – June 22, 2021 –** The [Auth0](https://auth0.com/) Identity Platform, a product unit within Okta, today announced it has been named by Gartner Peer Insights as a [Customers’ Choice for Access Management](https://auth0.com/resources/ebooks/gartner-peer-insights-ciam). Per Gartner, “Access management (AM) applies to technologies that use access control engines to provide centralized authentication, single sign-on (SSO), session management, and authorization enforcement for target applications in multiple use cases (e.g., B2E, B2B, and B2C).”

Auth0 believes the goal of Gartner Peer Insights is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. The Customers’ Choice distinction is reserved for the vendors that are rated the most highly by their customers and who also receive review coverage across industry verticals, company sizes, and deployment regions. 

Those closely involved with implementing identity know how complex it can be. Auth0’s extensible platform, in combination with its deep customer-centric approach, can help enterprises address their identity needs quickly and securely. Auth0’s impact on its enterprise customers are well-expressed in these reviews: 

* “Auth0 has been an easy platform to integrate into our different authentication platforms and experiences. Their product line continues to mature, providing more layers of security on top of supporting the industry standards in the authentication.” &mdash; [VP of Enterprise Architecture, Media industry](https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform/review/view/3535167)
* “Auth0 comes with great features out-of-the-box. We went live easily with Auth0 as our Identity Provider. The platform/vendor does not just support us in a technical angle, but also understanding our user journey and sharing their experience (with other clients) and what approaches to take to minimize risk and even enhance user experience during the migration.” &mdash; [VP, Core Product Development, Retail industry](https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform/review/view/1363099 )
* “The experience of implementing Auth0’s solution on top of a legacy system was excellent. We found a way to solve each and every problem we faced in a robust and sustainable way.” &mdash; [Product Owner, Transportation industry](https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform/review/view/1390492) 

Additional reviews from satisfied enterprise users can be accessed on the [Auth0 Peer Insights](https://www.gartner.com/reviews/market/access-management/vendor/auth0) page. 

 
“Being named a 2021 Customers’ Choice for Access Management represents the commitment we have to our customers to provide a world-class product with an outstanding customer experience to support it,” said Eugenio Pace, CEO, and co-founder of Auth0. “We continue to innovate and execute our product roadmap to meet the needs of our customers and are grateful for the feedback they share with us on Gartner Peer Insights.”

For more information on this Customers’ Choice distinction, please review Auth0’s [Gartner’s Voice of the Customer report](https://auth0.com/resources/ebooks/gartner-peer-insights-ciam). 

## Gartner Disclaimer

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its Affiliates.

The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of nor constitute an endorsement by Gartner or its affiliates.

Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner’s research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Peer Insights’ Voice of the Customer’: Access Management, Peer Contributors,13th April 2021.


<include src="asides/AboutAuth0" />
### Media Contacts
Global Communications<br />
Auth0 <br />
[press@auth0.com](mailto:press@auth0.com)<br />

Matter for Auth0<br />
[auth0@matternow.com](mailto:auth0@matternow.com)<br />

Auth0 Recognized as a 2021 Gartner Peer Insights Customers’ Choice for Access Management

jenny-obrien

I'm a former business journalist who's fascinated by the intersection of tech and business strategy — in particular how the right solution can transform an idea into reality. I specialize in ROI, data privacy, and identity.

Business Content Manager

Jenny O'Brien

Please help us improve Auth0 via our new Feedback Page



We’ve made Auth0 a stronger product by listening to our customers. Rather than limit those moments, we wanted to give you the opportunity to let us know how we’re doing 24/7, so we’ve created [a new feedback page](https://auth0.com/feedback) where you can tell us what we’re doing well and what we could be doing better.

<include src="TweetQuote" quoteText="Announcing our new @auth0 feedback page. Stop by and let us know how we’re doing!"/>


## Focus Feedback on Use Case/Problem Space

Over time, we’ve learned that our engineers can resolve customer challenges faster when they fully understand the specific problem and/or gain a thorough description of the use case. While we really enjoy chatting through solutions and new feature ideas, we’ve found that focusing on the problem space makes this process much more effective. Also, the more context you can provide the better. Please include: Company, tenant name, related ticket numbers, and if you’ve had discussions with support.

## What Happens Next?

Although you won’t receive an automatic response, our Product team will do its best to reach out via email to let you know that your feedback has been received, and possibly ask follow-up questions or arrange a call to discuss your use case or problem further. Please know that while every piece of feedback will be read, submission of feedback doesn’t necessarily ensure action. 

However, we will be reviewing feedback for patterns and mapping ideas so that we can draw on customer insights as we continue to develop the Auth0 platform. Should we release a feature that a customer has been requesting, we will notify everyone who has submitted related feedback. This notification might come as a dashboard notification or via a feature-related blog post.

<include src="TweetQuote" quoteText="With your help, we can make @auth0 even more effective! Please visit our new feedback page"/>

We’re looking forward to learning what you have to say. Again, the link to the [feedback page can be found here](https://auth0.com/feedback).


"feedback"