Your next advantage isn’t an app. It’s an agent.
The race is on to get AI agents into production. Auth0 provides the identity foundation to serve customers, empower employees, and automate operations more securely and at scale.
The AI paradox: Users want agency, but they don’t trust the agents
Customers expect AI agents to act on their behalf, but legacy identity forces a choice between a useless bot or a data security risk. You can’t build a modern product on a legacy trust model.
40%
of agentic AI projects “will be cancelled by 2027 due to cost, unclear business value, or inadequate risk controls.”
Gartner3 in 4
CISOs say AI-powered cyber threats are already having a significant impact on their organization.
Verizon BusinessThree strategic levers of
modern identity
To get UX, security, and AI right, you first have to get identity right. Here’s how Auth0 helps organizations do that.
From maintenance to innovation
Your best engineers are likely wasting cycles building custom auth logic for every new AI pilot. Standardizing on a pre-built identity layer allows development teams to focus entirely on differentiating the core product.
Learn how
From liability to loyalty
An agent acting without verifiable authority is a liability that puts sensitive data at risk. Granular, identity-based guardrails help control what an agent can access and what actions it can take—keeping your business more secure and your brand more trusted.
Learn how
From red to green light
AI agents reach their full potential when they move beyond conversation to execution. More secure, authenticated connections let them move money, book services, and automate tasks—making your business faster and more profitable.
Learn how
So, AI agents are now in your product. Are they secure?
AI agents change how your product works, and identity becomes a build-time concern. Learn how Auth0 helps teams build more secure AI agents.
Unlock more secure AI experiences in your industry
Retail & ecommerce
Stop losing customers to checkout friction
Fragmented identity kills conversion and loyalty. Auth0 enables adaptive authentication and fine-grained authorization across touchpoints without custom work.
Learn moreConvert traffic without sacrificing fraud controls
Authorize pricing agents and personalized offers
Deliver personalized commerce at scale
Financial services
Verify high-stakes actions
Rigid access rules don’t scale. Auth0 ties each transaction—human or AI-driven—to verified identity with built-in audit trails and compliance controls.
Learn moreAuthorize agent-driven transfers, trades, and payments
Replace brittle rules with centralized authorization
Scale automation without compliance stress
Healthcare
Provide modern health services
Manual identity stitching creates risk. Auth0 enables more secure, automated workflows across providers while supporting accountability and HIPAA compliance.
Learn moreAutomate patient data access more safely
Cut dev time building custom compliance infrastructure
Deploy autonomous workflows with a clear audit trail
Why leaders choose Auth0
Legacy platforms stop at authentication. Auth0 is built for what comes after. We replace login-only systems with a unified layer that helps secure each interaction—human and AI—so you can focus on delivering products people love, not maintaining auth infrastructure.
Zapier saved 1 engineer’s work time per month on authorization maintenance tasks, freeing up time to invest in new product functionality and features.
Bluetooth SIG empowered a team of 17 engineers to do the work of 50 by offloading identity management to Auth0, reclaiming countless hours for core mission-critical projects.
GrandVision built an omnichannel retail experience for millions of customers across 40+ countries by deploying a seamless, “invisible” identity layer.
Frequently asked questions
How do I give AI agents the right permissions without hardcoding?
Hardcoding permissions is fast, but it fragments control and slows scale. Auth0 lets agents act more securely on behalf of users with centralized authorization. Policies evolve without code changes, and each action is auditable.
Can I treat AI agents like regular users?
Not exactly. Agents act continuously and across multiple systems on behalf of many users. Roles multiply, accountability blurs, and traceability becomes tricky. Auth0 provides patterns for modelling agents distinctly, so each action is intentional and auditable.
What happens if authorization lives outside the identity layer?
Authorization in downstream services or app code works temporarily but fails at scale. Every new capability increases surface area and drift. Auth0 centralizes authorization in the identity layer, keeping policies consistent, adaptive, and auditable.
How does Auth0 help move AI agents from pilot to production?
By combining secure identity, fine-grained authorization, and centralized control, Auth0 enables agents to act safely and autonomously at scale. Teams ship faster, reduce rework, and gain confidence in every deployment.
Can Auth0 integrate with my existing systems and APIs?
Yes. Auth0 works with any AI agent or application that makes API calls, including first-party APIs, external services, and third-party AI platforms. Integration is seamless and maintains auditability across your stack.
How does Auth0 help ensure AI agents comply with privacy and security standards?
AI agents often handle sensitive user data, making compliance critical. Auth0 enforces fine-grained authorization, audit trails, and identity verification for agent actions, helping you meet your regulatory requirements like GDPR, HIPAA, and SOC 2.
Can AI agents securely access multiple applications or APIs?
Yes. Auth0 enables cross-app and cross-service access for AI agents while enforcing centralized policies. Agents can request only the data and actions they need, reducing risk and maintaining traceable, auditable access across your stack.
How do I scale AI agent deployments without increasing security risk?
Scaling agents can quickly increase your attack surface if authorization isn’t centralized. Auth0 moves identity and permissions into the platform so that new agents can onboard quickly, policies can evolve automatically, and teams can retain complete oversight and auditability.
Start your journey with Auth0
Get best-in-class customer identity, with security built in️.